Performing as an independent consultant and also providing consultancy services via CS Consultancy Ltd. to corporations. CS Consultancy Ltd., formed by a group of marketing and retailing professionals, with offices in Hong Kong and Beijing and rep office in Taiwan, focuses on providing 3rd party services to corporations in areas of strategic inputs (branding, re-positioning, niche market identification, etc.), marketing advice & execution (recruiting and identifying advertising, PR agencies, implementing business initiatives, etc.) and retail operations (location study and proposal, landlord pitching & presentation, daily operation, franchising management, etc.) . We enable companies to have flexible and additional expert supports to tackle their immediate, short, medium or long term needs. Our clients include Hong Kong Statutory Body, International Diamond Company, Local APPS Developer, etc. in Greater China Region.

As the Country-in-Charge and with P&L responsibilities for Greater China. Grew both export market and domestic consumption via niche market identification and value creations. Built the team and bridged the gap of know-how from materials suppliers to solution provider. Developed B2B & B2C communications with alignment of global strategy.

Acted as the key driving force for the integration of new and existing management after the acquisition of Larry Jewelry by a listco. Provided professional advice and strategic inputs on the overall retail operations and business development, e.g., in PRC and SE Asia. Attended investor meetings in Hong Kong and overseas.

Formed Parkwell with offices and operations in Hong Kong, Chongqing and Beijing to provide trading and retail services. Established pure gold fashion brand, theegold; designed &supervised the production of theegold jewelry collections. Ran theegold boutique in Beijing and franchise in Fuzhou.

Steered the operations and development of Just Gold Group and its brands, Just Gold and Just Diamond in Greater China (70-store network) and overseas. Managed efficient resources allocation to attain turn-over and profit breakthroughs. Strategized and evolved business models for the Group. Cultivated "entrepreneurial" spirit and professional practices to provide world-class brand & product experiences and services.