Volunteer Grant Writer supporting over 200 impactful projects aligned with the 17 United Nations Sustainable Development Goals (UNSDGs), helping to secure funding for initiatives that drive global progress and positive change.

- Collaborated with SMEs to revamp the task-based Salesforce training guide, facilitating the institution- wide onboarding to the Salesforce CRM system.- Created the Salesforce Definition Guide, a reference-based document that standardizes the field usages in Salesforce across 10+ departments.- Developed concise training guides for my team and the content writer position, aiming to streamline the onboarding process.- Developed a streamlined solution by simplifying three scheduling documentation into one concise and user-friendly master document, benefiting a customer support team of 200+ staff members.- Managed and updated the customer support webpage of Seneca Polytechnic using Axero Page Builder.- Developed and maintained 100+ knowledge-based articles on The Service Hub website, enabling students to access information and reducing the workload of the customer support team.

- Develop training materials, including video tutorials and documents, to support students.- Collaborate with service departments from across Seneca to create knowledge articles.- Edit existing content, document processes, and transactional services for students.- Enhance existing content by reviewing and editing it for clarity, accuracy, and consistency.- Employ single-source authoring to provide concise instructions through Seneca’s chatbotand other digital channels.

- Assist in the operations of healthcare e-shop(www.healthstore.com.hk) through Shopify.- Responsible for all-rounded process ranging from product listing, inventory management to promotional strategies and product delivery.- Formulate and execute sales & digital marketing strategies regularly, as well as designing promotional materials and managing online ads & analytics platform.

- Optimize existing ad copies and launched 10+ new ads on popular products.- Analyze paid & display Ads performance weekly on 16 Ad groups, and make improvements based on metrics from Google Ads and Google Analytics.- Conduct weekly merchandise performance reports to identify the top selling products, top searched products, products with the highest GMV etc. - Manage the performance of social media ads through Facebook Commerce Manager.

YOUSearchNow is a start-up firm in the tourism industry. By utilising Data and AI, it is a platform providing users an unbiased comparison among different products, hence helping them to find relevant ‘things to do’ at the best price.- Launch Google Ads by using keyword planner to formulate advertisements with frequently searched keywords- Draft SEO-friendly blogs for website optimisation.- Design social media strategy, and created social content on Instagram.- Cooperate with KOL in marketing campaigns.

- Created and designed 50+ Fellows' profile. - Prepared decks for sessions in 6 week Fellowship Program.- Compiled Fellows' evaluation documents, prepared program reports.- Facilitated fellowship data visualisation through Tableau.- Arranged the logistic flow and streamlined processes of Fellowship Program.

-Lead a team of 20 executives, attracted 430+ attendees to recruitment talk-Designed and delivered 6 public leadership trainings, engaging over 200+ university students-Curated monthly engagement surveys to track HR productivity and motivation, with 98% fulfillment rate-Managed internal communication platform, created membership engagement campaigns and achieved NPS score of 32-Designed education cycle, successfully implemented 70-20-10 learning model and executed HR advisory flow to facilitate organizational growth -Organized Outlier CSV Innovation Challenge, managing the event experience of 385 university students (95.43% YOY growth), 26 partners and 52 external guests

-Managed customer experience of AIESEC’s global volunteering program with 18 executives, gatekeeping the value delivery of exchange participants-Organized promotional booths and information sessions, attracting 785+ participants and achieving a satisfaction score of 8.3/10-Successfully conducted risk mitigation and smooth change management to gatekeep customer safety under the COVID-19 situation-Nominated to represent the AIESEC in PolyU delegation in 5 national and international youth leadership summits