As CMO of SURIGROUP, I am responsible of developing branding and overseeing comprehensive marketing campaigns (social media, mall advertising, print media, on-site animations) and driving brand growth. My role is to align marketing initiatives with business objectives, and leverage market research to understand customer needs.

2023 - First Place in "Luxury" category of the QualiWeb Awards and 28th among 220 brands evaluated2024 - Second Place in "Luxury" category of the QualiWeb Awards and 31st among 250 brands evaluated

NEWSLETTERS- Creation of newsletters layouts and testing- Follow-up of campaigns, results and proposals for future campaignsCOMMUNITY- Contribution to Merchandising for e-Commerce clients, Manufacture visits and kids. - Monitoring and documentation of Hublot's collector's community activations- Management of the customer presentations' schedule during specialized Watches Trade ShowsECOMMERCE- Client orders tracking and follow up- Reporting and client journey layout improvementsCUSTOMER SERVICE- Point of contact for Hublotista customers but also internally (POS, markets, etc.) regardingwatches registrations and general questions- Manager's support on the development and running of the "Customer Service Center"- Creation of standard answers, diverse templates and processCRM- Management and animation of our owner's CRM platform "Hublotista": content, developments,coordination of events, analyzes, markets communication...- eCRM project support: creation, deployment and analyses of innovative ways to interact onlinewith our clients- Social CRM support

Customer Service Divison for Balenciaga, Brioni, Alexander McQueen and Stella McCartney. Use of Klienteling, Clienteling, Salesforce and YOOX-YNAP.

Market analysis / competitive intelligence and trends- Market research and positioning, competitive intelligence and store check, price analysis- Collection Moodboards following Artistic Studio Guidelines- Ad hoc studies as required- Preparation of various media (for meetings, presentations, action plans)Internal Relations and Tools Development- Organization of the Markets Event at the end of the collection presentations for buyers and employees- Coordination with external (carriers, factories) and internal (studio, product departments, support services, local teams) contacts.- Participation in the production of guidelines, books, sample information documents, price mapping, etc.Sample management- Follow-up, reception and management of collection samples via our PLM and Fashion GPS software.- Labeling samples, taking photos and organizing photo files - Management of all collection shipments and follow-up to showroomShowroom organization and management- Setting up showrooms : Checking the available offer, compliance with visual merchandising and tidying up- Check that tools and guidelines for sales teams are available at all times- Collection archiving

Social networking:-Creation of digital content and schedules for the pages of the hotel and each of the three restaurants adapted to Instagram, Twitter and Facebook,- Community management of the hotel's pages and those of the three Michelin-starred restaurants on Facebook, Twitter and Instagram,- Responses to Tripadvisor reviews.Influencers : -Watch for new profiles,-Organization of stays, experiences and drafting of contracts,-Tracking of social media coverage, additions to listings,-Post-event reviews.Press:-Responding to journalists for specific requests and sending press kits and visuals,-Participation in press conferences and events,-Management of daily administrative tasks,-Monitoring print and online magazines and creating monthly press kits.

Event Planning and Coordination, Reservation Management, Teamwork and Guest Relations.