Iris Polan Email & Phone Number

Geneva, Switzerland

Geneva, Geneva, Ch

As CMO of SURIGROUP, I am responsible of developing branding and overseeing comprehensive marketing campaigns (social media, mall advertising, print media, on-site animations) and driving brand growth. My role is to align marketing initiatives with business objectives, and leverage market research to understand customer needs.

Nyon, Ch

2023 - First Place in "Luxury" category of the QualiWeb Awards and 28th among 220 brands evaluated2024 - Second Place in "Luxury" category of the QualiWeb Awards and 31st among 250 brands evaluated

Nyon, Ch

NEWSLETTERS- Creation of newsletters layouts and testing- Follow-up of campaigns, results and proposals for future campaignsCOMMUNITY- Contribution to Merchandising for e-Commerce clients, Manufacture visits and kids. - Monitoring and documentation of Hublot's collector's community activations- Management of the customer presentations' schedule during specialized Watches Trade ShowsECOMMERCE- Client orders tracking and follow up- Reporting and client journey layout improvementsCUSTOMER SERVICE- Point of contact for Hublotista customers but also internally (POS, markets, etc.) regardingwatches registrations and general questions- Manager's support on the development and running of the "Customer Service Center"- Creation of standard answers, diverse templates and processCRM- Management and animation of our owner's CRM platform "Hublotista": content, developments,coordination of events, analyzes, markets communication...- eCRM project support: creation, deployment and analyses of innovative ways to interact onlinewith our clients- Social CRM support

Paris, Fr

Customer Service Divison for Balenciaga, Brioni, Alexander McQueen and Stella McCartney. Use of Klienteling, Clienteling, Salesforce and YOOX-YNAP.

Paris, Paris, Fr

Market analysis / competitive intelligence and trends- Market research and positioning, competitive intelligence and store check, price analysis- Collection Moodboards following Artistic Studio Guidelines- Ad hoc studies as required- Preparation of various media (for meetings, presentations, action plans)Internal Relations and Tools Development- Organization of the Markets Event at the end of the collection presentations for buyers and employees- Coordination with external (carriers, factories) and internal (studio, product departments, support services, local teams) contacts.- Participation in the production of guidelines, books, sample information documents, price mapping, etc.Sample management- Follow-up, reception and management of collection samples via our PLM and Fashion GPS software.- Labeling samples, taking photos and organizing photo files - Management of all collection shipments and follow-up to showroomShowroom organization and management- Setting up showrooms : Checking the available offer, compliance with visual merchandising and tidying up- Check that tools and guidelines for sales teams are available at all times- Collection archiving

Paris, Fr

Social networking:-Creation of digital content and schedules for the pages of the hotel and each of the three restaurants adapted to Instagram, Twitter and Facebook,- Community management of the hotel's pages and those of the three Michelin-starred restaurants on Facebook, Twitter and Instagram,- Responses to Tripadvisor reviews.Influencers : -Watch for new profiles,-Organization of stays, experiences and drafting of contracts,-Tracking of social media coverage, additions to listings,-Post-event reviews.Press:-Responding to journalists for specific requests and sending press kits and visuals,-Participation in press conferences and events,-Management of daily administrative tasks,-Monitoring print and online magazines and creating monthly press kits.

Montreal, Québec, Ca

Event Planning and Coordination, Reservation Management, Teamwork and Guest Relations.

Paris, Île De France, Fr

Specialized Mba In Luxury Brand Marketing And International Management

Certificate, Luxury Management

Bachelor Of Business Administration (B.B.A.), Marketing Minor, Business Administration And Management, Marketing

Baccalauréat Oib, Scientific