Creative Direction and Team Leadership: Lead the conceptualization, design, and production of materials that support fundraising and marketing initiatives, guiding the team to develop fresh visuals and messaging to increase philanthropic giving.Program Management, Budgeting, Contract Management, and Business Relationship Management: Manage all aspects of creative programs, including budgets, contracts, and external relationships.Coaching & Mentoring: Coach, mentor, and inspire cross-functional staff, building capacity and productivity.Brand Strategy, Visual Identity, and Website Branding: Work collaboratively with the brand strategist to redefine and elevate the organization’s brand, developing an innovative visual identity, website, and guidebook that deliver a consistent experience across channels.Workflow Management, Operational Efficiency, and Asana: Define and implement solutions that drive efficiencies. Introduced work management system (Asana) that improved workflow of projects across the creative team and cut response times from ~2 days to 1–2 hours.Digital Storytelling, Visual Storytelling, and Social Media Marketing: Drive digital and visual storytelling across all brand touchpoints and deliverables. Notably, rolled out new designs for social media platforms that increased engagement and click-through rates.Artistic Vision and Brand Identity: Developed a vision for the printed annual report and fall appeal booklets that aligned with new brand identity. As a result, grew yearly donations. Graphic Design, Messaging, and Marketing Material Creation: Redesigned and improved the look, feel, and message of the creative materials supporting the largest campaigns of the year, driving a higher increase in donations.

University Teaching, Digital Publishing, and Curriculum Design: Design curriculum and deliver instruction on electronic publishing to 42 students per semester.

Graphic Design Education and Instruction: Draw on visual communication theories to create lesson plans and train students on Adobe Creative Suite.

Graphic Design and Social Media Graphics: Design social graphics for industry leader in events centered around the trends, technology, and research that power the industry.

Strategic Communications, Vendor Management, and Team Leadership: Directed 8 vendors and partners to implement branding and strategic communications initiatives, from brochures and e-blasts to website logos and videos. Budget Management and Marketing Material Creation: Managed creative budgets of up to $95K, producing signage, photography, virtual tours, and collateral.Branding and Marketing Campaigns: Led all branding campaigns for the company’s 13 commercial properties, as well as for new developments. Designed website, logo, and HTML e-blasts for office in Boston.Creative Direction and Competitive Analysis: Developed and delivered creative direction on branded websites, templates, and brand guidelines. Provided competitive intelligence and analysis.Trend Analysis and Campaign Management: Leveraged industry trends to drive efficiencies and deliver creative campaigns that resonated with audiences.Emerging Technologies and Technology Implementation: Oversaw and guided rollout of emerging technologies to bolster branding efforts. This included technologies that supported design element approval and customer communications. Rebranding and Brand Positioning Strategies: Headed rebranding, aligning standards across platforms. Restructured brand architecture—including voice, positioning, brochure, and website content. Portfolio Management, Integrated Marketing, and User Experience (UX): Built digital portfolio consisting of large, integrated marketing campaigns. This included leveraging UX/UI details to design Carr Experience app.Web Content Management and Email Campaigning: Partnered with videographer to capture content for portfolio, creating animations/videos across multiple channels. Coded HTML email campaigns, boosting click rates by 6%. Project Management and Deadline Management: Led 600+ short- and long-term projects, balancing competing priorities and meeting tight deadlines.

Creative Design, Visual Communication, and Branded Content: Directed creative design and implementation of cutting-edge visual communications, overseeing all campaigns and branded materials, including digital ads, email templates, brochures, and social media.Brand Strategy: Managed and produced 15+ brand guidelines for company-wide portfolio. Brand Awareness and Brand Activation: Conceptualized, developed, and directed the company’s 2019 brand reveal, creating buzz and engagement.

Video Production, Graphic Design, and Customer Requirements: Served as lead designer of video treatment presentations, aligning products with customer requirements. Incorporated industry best practices, creating treatments geared toward target audiences.Creative Design and Testing: Conducted creative testing of images, comparing and determining appropriateness of each slide.

Branding & Identity, Print Design, Digital Designs, and Social Media Communications: Drove brand consistency across all managed projects, including blogs, social media posts, digital ads, brochures, and case studies.

Graphic Design, Information Graphics, White Papers, and Project Delivery: Designed infographics, white papers, and social graphics for industry leader in consumer insights, meeting brand and project deadline requirements.

Higher Education, Lesson Planning, and Classroom Instruction: Developed lesson plans for classroom instruction, delivering competency-based education to students through activities and real-world exercises.

Graphic Design, Teamwork, and Art Direction: Served as member of highly productive creative team, producing ~150 digital, print, and environmental projects per month. Promoted new platform that drove workflow efficiency. Digital Media: Conceptualized digital solutions—including conference looks, microsites, and logos—for 20 conferences.Team Motivation and Performance Metrics: Provided guidance and motivated team to achieve daily operational performance targets, increasing project output and meeting ambitious deadlines. Product Promotion and Event Marketing: Partnered across business lines to develop and promote products, events, and conferences.Template Design, Team Collaboration, and Process Optimization: Collaborated with creative director, editorial director, and senior editors to design multiple book interior templates, greatly reducing redundancies and streamlining creative processes.