I am a strategically minded creative director and graphic design professor with 8+ years of experience conceptualizing, developing, and executing innovative branding, marketing, and communications campaigns that engage and delight audiences. By diligently monitoring industry trends and emerging technologies, I adeptly streamline internal operations and infuse deliverables with a modern aesthetic. As a collaborative leader, I guide, inspire, and empower colleagues, creating vibrant content, captivating visuals, and memorable brand experiences.Key Accomplishments—At The Conservation Fund, lead the conceptualization, design, and production of materials that support fundraising and marketing initiatives, guiding the team to develop fresh visuals and messaging to increase philanthropic giving.—Redesigned and improved the look, feel, and message of the creative materials supporting the largest campaigns of the year, driving an increase in donations.—With Carr Properties, directed 8 vendors and partners—as well as designers, contractors, and brokerage firms—to implement key branding and strategic communications initiatives, from brochures and e-blasts to website logos and videos. —Managed creative budgets of up to $95K, producing signage, photography, virtual tours, and collateral that align with both branding and budgetary requirements.View Portfolio: irissanchez.com
Listed skills include Graphic Design, Adobe Creative Suite, Publication Design, Branding/Identity, and 6 others.