Irit Shtock Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Developing communication and public relations plans
• Conducting media outreach
• Writing communication materials

• Creating communication materials including press releases, media relations and social media content, eNewsletter articles and case studies
• Copy editing and proofreading collateral materials including brochures, newsletters, bios and thought leadership materials
• Conducting media outreach, media training, media briefings and coordinating interview requests
• Researching, compiling and writing corporate award submissions
• Tracking and reporting on on outreach activities

• Responsible for managing paid, earned and owned media for the personal care division (Conair) and culinary division (Cuisinart)Responsibilities:
• Writing communication materials, event planning and media relations to secure coverage
• Executing paid opportunities including broadcast, print, integration and digital
• Managing suppliers including Public Relations agency, media buying agency, video production and creative department

Toronto, Canada Area

• Agency contact for several clients and providing strategic consult
• Overseeing day to day account activities, team deliverables
• Writing communication materials, event planning and media relations to secure coverage
• Brainstorming, developing strategies, researching and crafting plans for new business

Toronto, Canada Area

• Agency contact for several clients and providing strategic consult
• Overseeing day to day account activities, team deliverables and budgets
• Writing media materials and media relations to secure coverage
• Planning and executing events
• Brainstorming, developing strategies, researching and pitching for new business

Mississauga, ON

• Writing materials and conducting outreach that will garner positive media coverage
• Building and engaging online communities on behalf Faye Clack Communications and clients (Twitter, Facebook, blogs)
• Developing content and overseeing design and production of websites and collateral materials
• Securing, coordinating and prop styling television segments
• Overseeing trade show logistics and providing on-site representation
• Managing day-to-day account activities and client requests

Concord, ON

Toronto, Canada Area

• The Ontario Produce Marketing Association is a non-profit organization whose primary objective is to promote the consumption of fresh fruit and vegetables within Ontario.Responsibilities:
• Assisting in coordinating gala event logistics and writing copy for event program
• Representing association in trade show, promoting members’ products and key messages

Certificate, Public Relations

Diploma, Creative Advertising