Iro Spontidaki Email & Phone Number

Responsible for Jose Cuervo, 1800, Kraken, Mathusalem, Boodles, Broker's and Gabriel Boudier

• Responsible for Boutari and total Cambas portfolio • Handle effectively portfolio of brands in terms of A&P, P&L, annual forecast, ATL and BTL support.• Develop and execute annual marketing plans and strategy for my core brands.• Develop annual trade plan for Boutari and Cambas brands. • Cooperate with Sales team and work close with the NAM and KAMs• Prepare and execute the product presentations for super market chains and wholesalers.• Keep sales team updated on brands’ support plan in a monthly base.• Monitor and analyze market share data in a monthly base, in order to provide corrective actions in cases of underperformance.

• Develop and execute the annual marketing plan in close collaboration with the Senior Brand Manager.• Execute the annual marketing plan in terms of ATL & BTL support• Ensure effective handling and monitoring of A&P• Work closely with the advertising agency to find ideas, plan and execute consumer and media events.• Evaluate and report the result of promo activities based on specific KPI’s

• Update, monitor and control of in store and BTL activities.• Packaging Creation. Close collaboration with local advertising agency related to Vapona's artworks.• Close collaboration with Ambi Pur's global team for updating packaging and creating new ones for line extensions & new launches.• Monitor and analyze market share and market trends.

• Sell consultatively and make recommendations to consumers and business clients of the various solutions the company offers.• Provide information on services, products and complete solutions• Deliver high quality customer service

Master Of Business Administration (M.B.A.)

Marketing

Erasmus, Marketing

Education record