Irvin Carlin Email & Phone Number

San Diego, Ca, Us

Brentwood, Tennessee, Us

FDA letter resolution execution & closeout https://fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/nalpropion-pharmaceuticals-llc-610942-05102023Telemedicine channel optimizationUnbranded & Branded DTC - Paid Search, Paid Social, SEO, & AnalyticsPhysician LocatorMobile UX optimizationBranded site refresh launch & UK Market telemedicine optimizationOmnichannel HCP planning and executionYouTube Channel launch and YouTube CTV/ Video Action campaign execution

San Diego, Ca, Us

As Principle and Co-founder of Firefly Marketing I work together with my team to provide digital marketing strategy and consulting for clients in several verticals including work for a major credit card company, national non-profit agency, a web-based consumer services company, an executive advisory group, an international film school, a national mattress retailer and a national luxury diamond buyer to name a few. We develop full pay-per-click strategies, audits, account restructures and offer daily campaign management. We continuously work to improve ad campaign and website performance through landing page recommendations, content marketing, user experience reviews and search engine optimization practices. We have also collaborated with several agencies such BlueGlass Interactive, SEM International, Red Door Interactive & Internet Marketing Inc. to assist on SEO, RFP, and PPC projects.

La Jolla, Ca, Us

Driving the Next Horizon of Biopharmaceutical Digital Growth – Consumer and HCP Contrave.comFully responsible for SEM, SEO, Paid Social, & MailChimp CRM execution for the Contrave brand ~$10MM+ annual spendContrave produced record telemedicine RX orders, site engagement, High Value Conversions and sessions YoY 2018 MLR participant leveraging Veeva program for introduction of new creatives to the weekly MLR review processTop internal digital resource for POVs related to display banner, video, sequential messaging, and content strategy.Owner of Find a Doctor experience through Health Grades and the display media component of the partnershipDevelopment of cross channel digital metrics dashboard leveraging http://improvado.io/Telemedicine Funnel optimization and vendor managementMajor agency RFP contributor during selection process 2017

South Bend, Indiana, Us

Main relationship point of contact for 27 brands in healthcare, finance, retail, eCommerce, restaurant, hospitality, & B2BResponsible for strategic implementation, deployment, & on-going execution of Rio SEO software & services for all assigned accountsProvide strategic omnichannel recommendations to improve overall business performance outside of Rio SEO’s core competency, Local SEO. Building Rio’s new service offering of Local SEO management, Custom Content Development, Link Building, Paid Local Media management, Analytics Implementation, & key strategic partnerships such as Yelp

Irvine, California, Us

Oversee the daily operation of all SEM International's search marketing accounts.Key contributor to agency account expansion & pitching.Manage a team of performance media associates.Increased SEMi Performance Media agency revenue by over 500% since hire.

Boston, Massachusetts, Us

Performance Media Subject Matter Expert for 6 month Pharmaceutical Quick Wins caseEngineered and configured performance data model based on client's business value point systemFound over $2.5 MM in savings of annual ad spend for 2 prominent drug brands.

San Diego, California, Us

Oversaw the SEM execution of twelve brands with a combined annualized budget responsibility of ~$20MM. Managed six direct reports and vendor relationships for the Performance Media Team. Key lead on the largest PPC client which included three retail brands; which together accounted for ~$15MM in online sales during Q4’12. Contributor on all PPC related business development opportunities.• Implemented streamlined reporting to reduce weekly reporting process by ~50%.• Tested several brands into new PPC opportunities: Dynamic Search, Content Remarketing, & Search Remarketing̶ Trained team members on new opportunities and rolled out to most all other PPC accounts.• Compiled Q4’12 lead retail client's learnings & 2013 recommendations into executive presentation.̶ Delivered ~27% YoY Q4 revenue growth for the combined three large retail brands through new media channels and full account restructure.̶ Recommended 15 to 25% budget increase based on 2013 ecommerce & SOV goals̶ Collaborated with large retail client & Piston teams to formulate new standardized naming conventions for performance and display media buying in 2013• Assisted the largest client with the evaluation & POV on Paid Social tools for 2013 implementation̶ Solutions included in POV: Nanigans, Kenshoo Social, Marin, & Acquisio • Delegated lead management of smaller accounts to qualified team members̶ All accounts maintained while achieving budget spend and performance goals • Lead new business pitch and successfully sold Intego on Piston’s PPC services. www.intego.com

Mountain View, California, Us

• Personal Finance Group (PFG) PPC channel marketing manager• Main stakeholder & manager of search agency of record, Adobe (Efficient Frontier).- Quickly identified low hanging fruit areas to lower CPA; Mint by ~75%; Quicken by ~65%- Expanded program into additional keyword groups & marketing channels to test performance - Implemented EFF conversion tracking pixel along with Google conversion pixel by working together with Analytics, web marketing, EFF, & Google for additional visibility.- Established new conversion dashboards within Omniture SiteCatalyst & EFF tools.- Created new campaign/ad group nomenclature to standardize across both programs- Developed roll out restructure of both PPC programs to be fully completed by August 2012• Created fiscal 2013 PPC marketing plan for programs and presented to management- Organized Quicken PPC on/off test to prove incremental lift in revenue by 32% when PPC is on- Increased Quicken YoY approved budget by ~45% due to testing, quick wins, and opportunity analysis• Drove, consolidated, & presented competitive usage study of Mint like competitors to PFG management. • Quicken Key Initiative driver for retail, mobile, & domain product review improvement tactics & strategies- Collaborated across Intuit teams & business units to gain insight into strategies that worked for TurboTax & QuickBooks in each channel for product review improvements.- Created go to market execution plan by channel for customer review improvement for each channel.- Consolidated all strategies & tactics into execution roll out plan in FY’13

London, Gb

• Worked across internal Covario teams (sales, SEO, Media Operations,) to generate paid social business- Managed millions of dollars in Paid Social programs, including Facebook, YouTube, Twitter & LinkedIn across multiple clients• Extensive experience coordinating with client agencies on social campaigns (Social, SEO, Paid, Local)- Generated 1500% increase in Paid Social Revenue over 2010• Bid Management Assessment Tiger Team- Key contributor in selection of the SEM bid management platform of choice for Covario - Kenshoo- Researched Kenshoo, Marin Software and Adobe Search Center on SEM & Social capabilities • Facebook campaign management for Global Fortune 100 client- Implemented best practices and social strategy for the main & local market fan pages.- Increased fan base by 2050% to become the 2nd largest tech company community on facebook behind Blackberry!o Main point of contact for all Paid Media department Facebook ads strategy, media buy, and campaign launch coordination

London, Gb

• Global Search Engine campaign management for Fortune 100 client. (29 Countries, 19 Languages, 8 Search Engines) Over $100 Million (USD) in SEM Management- Main point of contact for all client Global PPC strategy, media buy, and campaign launch coordination- Oversaw and trained team of 3 SEM managers; managed resources and Covario proprietary software• Maintained Active client relationship management through various telecoms, meetings and quarterly reviews• Extensive experience working with multiple agencies and stakeholders on major global campaign launches including Chinese and Russian search agencies for Baidu, Alibaba, Rambler and Yandex placements • Demonstrated high success in training co-workers on best practices, Covario software, Omniture reporting and daily tasks• Participated in latest software discussions for current and future SEM and SEO products/wed-based tools• Offered SEO support on other large client accounts with Latin American presence

Contracted as an independent researcher for Corrugados de Baja California S.A. de C.V. Project involved the following: development of marketing proposal, customer survey instrument, data analysis, report, and presentation. The project was conducted over a nine month period. One employee was trained and used to help collect data from Corrugados de Baja California customers in the areas of Tijuana, Rosarito, Ensenada, Mexicali, and Tecate Baja California. Customers surveyed from many large companies with maquiladoras in the Northern Baja area including Coca Cola, Samsung, JVC, Harmon Audio, Tyco, LG, and many more.

San Diego, Ca, Us

• Aid students and faculty with customer service and daily office tasks• Help students in their search for internships• Maintain and update of the School of Business Administration internship database• Selected as 2003 & 2004 School Business Student Employee of the year• Administered the semesterly statistical tabulation of the internship program

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

High School, High School/Secondary Diplomas And Certificates