Irvin Carlin Email and Phone Number
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Since 2005 I've been in the Digital Marketing industry with a strong focus and passion for growth marketing. In total, I've managed over $350+ Million in Paid Digital advertising. My digital career began at Covario (now iProspect) as employee number 7 working on various accounts eventually becoming the lead on Intel Corp's Global Pay-Per-Click (PPC) Program managing a team of PPC managers and in-country agencies. My curiosity with new media, paired with increasing trends, and opportunities in social media advertising allowed me to advance my career into Paid Social Media. I grew to become the lead at Covario for Paid Social media. I established a team, implemented processes and best practices while creating a new revenue stream for the agency. From there I've worked at Intuit (Mint.com and Quicken) and Piston Agency before becoming part of a highly successful boutique agency. I'm dedicated to my clients' online success and continue to practice breakthrough and time-tested strategies in order to reach target audiences and online marketing goals with a proven integrated approach. Certificates of Achievement:Google AdWords Qualified - Display Advertising Google AdWords Qualified - Reporting and AnalysisGoogle AdWords Qualified - Search AdvertisingAward-Winning Campaign Execution!WINNER - Best Search Engine Campaign “Intel Sponsors of Tomorrow” - DPAC, 2009WINNER - Best Integration of Search Campaign with other media “Intel Sponsors of Tomorrow” - SES San Jose, 2009WINNER - Best Integrated Search Campaign “Intel New Core Generation” - OMMA, 2010WINNER - 2011 Search Agency of the Year Covario - OMMAClient Recognition:FINALIST - Intel Marketing Agency Innovations Awards, Win & Share Campaign - 1st Global Facebook PPC campaignWINNER - Intel Marketing Agency Innovations Awards - Single Marketing Impact 2011 - CA Back to School Campaign Facebook PPC
Currax Pharmaceuticals Llc
View- Website:
- curraxpharma.com
- Employees:
- 180
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Associate Director, Digital Marketing Hcp And ConsumerCurrax Pharmaceuticals LlcSan Diego, Ca, Us
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Associate Director, Digital Marketing Hcp & ConsumerCurrax Pharmaceuticals Llc Feb 2021 - PresentBrentwood, Tennessee, UsFDA letter resolution execution & closeout https://fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/nalpropion-pharmaceuticals-llc-610942-05102023Telemedicine channel optimizationUnbranded & Branded DTC - Paid Search, Paid Social, SEO, & AnalyticsPhysician LocatorMobile UX optimizationBranded site refresh launch & UK Market telemedicine optimizationOmnichannel HCP planning and executionYouTube Channel launch and YouTube CTV/ Video Action campaign execution
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Managing DirectorFirefly Marketing Mar 2012 - PresentSan Diego, Ca, UsAs Principle and Co-founder of Firefly Marketing I work together with my team to provide digital marketing strategy and consulting for clients in several verticals including work for a major credit card company, national non-profit agency, a web-based consumer services company, an executive advisory group, an international film school, a national mattress retailer and a national luxury diamond buyer to name a few. We develop full pay-per-click strategies, audits, account restructures and offer daily campaign management. We continuously work to improve ad campaign and website performance through landing page recommendations, content marketing, user experience reviews and search engine optimization practices. We have also collaborated with several agencies such BlueGlass Interactive, SEM International, Red Door Interactive & Internet Marketing Inc. to assist on SEO, RFP, and PPC projects. -
Senior Manager, Growth Marketing Hcp & ConsumerNalpropion Pharmaceuticals, Inc. Aug 2018 - Feb 2021
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Senior Manager, Growth Marketing Hcp & ConsumerOrexigen Therapeutics Aug 2017 - Aug 2018La Jolla, Ca, UsDriving the Next Horizon of Biopharmaceutical Digital Growth – Consumer and HCP Contrave.comFully responsible for SEM, SEO, Paid Social, & MailChimp CRM execution for the Contrave brand ~$10MM+ annual spendContrave produced record telemedicine RX orders, site engagement, High Value Conversions and sessions YoY 2018 MLR participant leveraging Veeva program for introduction of new creatives to the weekly MLR review processTop internal digital resource for POVs related to display banner, video, sequential messaging, and content strategy.Owner of Find a Doctor experience through Health Grades and the display media component of the partnershipDevelopment of cross channel digital metrics dashboard leveraging http://improvado.io/Telemedicine Funnel optimization and vendor managementMajor agency RFP contributor during selection process 2017 -
Account DirectorRio Seo Automation Software Aug 2016 - Aug 2017South Bend, Indiana, UsMain relationship point of contact for 27 brands in healthcare, finance, retail, eCommerce, restaurant, hospitality, & B2BResponsible for strategic implementation, deployment, & on-going execution of Rio SEO software & services for all assigned accountsProvide strategic omnichannel recommendations to improve overall business performance outside of Rio SEO’s core competency, Local SEO. Building Rio’s new service offering of Local SEO management, Custom Content Development, Link Building, Paid Local Media management, Analytics Implementation, & key strategic partnerships such as Yelp -
Director Of Performance MediaSem International Mar 2013 - Aug 2016Irvine, California, UsOversee the daily operation of all SEM International's search marketing accounts.Key contributor to agency account expansion & pitching.Manage a team of performance media associates.Increased SEMi Performance Media agency revenue by over 500% since hire. -
Senior Subject Matter ExpertThe Boston Consulting Group Sep 2014 - Feb 2015Boston, Massachusetts, UsPerformance Media Subject Matter Expert for 6 month Pharmaceutical Quick Wins caseEngineered and configured performance data model based on client's business value point systemFound over $2.5 MM in savings of annual ad spend for 2 prominent drug brands. -
Associate DirectorPiston Agency Sep 2012 - Mar 2013San Diego, California, UsOversaw the SEM execution of twelve brands with a combined annualized budget responsibility of ~$20MM. Managed six direct reports and vendor relationships for the Performance Media Team. Key lead on the largest PPC client which included three retail brands; which together accounted for ~$15MM in online sales during Q4’12. Contributor on all PPC related business development opportunities.• Implemented streamlined reporting to reduce weekly reporting process by ~50%.• Tested several brands into new PPC opportunities: Dynamic Search, Content Remarketing, & Search Remarketing̶ Trained team members on new opportunities and rolled out to most all other PPC accounts.• Compiled Q4’12 lead retail client's learnings & 2013 recommendations into executive presentation.̶ Delivered ~27% YoY Q4 revenue growth for the combined three large retail brands through new media channels and full account restructure.̶ Recommended 15 to 25% budget increase based on 2013 ecommerce & SOV goals̶ Collaborated with large retail client & Piston teams to formulate new standardized naming conventions for performance and display media buying in 2013• Assisted the largest client with the evaluation & POV on Paid Social tools for 2013 implementation̶ Solutions included in POV: Nanigans, Kenshoo Social, Marin, & Acquisio • Delegated lead management of smaller accounts to qualified team members̶ All accounts maintained while achieving budget spend and performance goals • Lead new business pitch and successfully sold Intego on Piston’s PPC services. www.intego.com -
Ppc Marketing Manager - Quicken & Mint.ComIntuit Mar 2012 - Sep 2012Mountain View, California, Us• Personal Finance Group (PFG) PPC channel marketing manager• Main stakeholder & manager of search agency of record, Adobe (Efficient Frontier).- Quickly identified low hanging fruit areas to lower CPA; Mint by ~75%; Quicken by ~65%- Expanded program into additional keyword groups & marketing channels to test performance - Implemented EFF conversion tracking pixel along with Google conversion pixel by working together with Analytics, web marketing, EFF, & Google for additional visibility.- Established new conversion dashboards within Omniture SiteCatalyst & EFF tools.- Created new campaign/ad group nomenclature to standardize across both programs- Developed roll out restructure of both PPC programs to be fully completed by August 2012• Created fiscal 2013 PPC marketing plan for programs and presented to management- Organized Quicken PPC on/off test to prove incremental lift in revenue by 32% when PPC is on- Increased Quicken YoY approved budget by ~45% due to testing, quick wins, and opportunity analysis• Drove, consolidated, & presented competitive usage study of Mint like competitors to PFG management. • Quicken Key Initiative driver for retail, mobile, & domain product review improvement tactics & strategies- Collaborated across Intuit teams & business units to gain insight into strategies that worked for TurboTax & QuickBooks in each channel for product review improvements.- Created go to market execution plan by channel for customer review improvement for each channel.- Consolidated all strategies & tactics into execution roll out plan in FY’13 -
Manager, Paid Social MediaIprospect Feb 2011 - Mar 2012London, Gb• Worked across internal Covario teams (sales, SEO, Media Operations,) to generate paid social business- Managed millions of dollars in Paid Social programs, including Facebook, YouTube, Twitter & LinkedIn across multiple clients• Extensive experience coordinating with client agencies on social campaigns (Social, SEO, Paid, Local)- Generated 1500% increase in Paid Social Revenue over 2010• Bid Management Assessment Tiger Team- Key contributor in selection of the SEM bid management platform of choice for Covario - Kenshoo- Researched Kenshoo, Marin Software and Adobe Search Center on SEM & Social capabilities • Facebook campaign management for Global Fortune 100 client- Implemented best practices and social strategy for the main & local market fan pages.- Increased fan base by 2050% to become the 2nd largest tech company community on facebook behind Blackberry!o Main point of contact for all Paid Media department Facebook ads strategy, media buy, and campaign launch coordination -
Sem Account ManagerIprospect Dec 2005 - Feb 2011London, Gb• Global Search Engine campaign management for Fortune 100 client. (29 Countries, 19 Languages, 8 Search Engines) Over $100 Million (USD) in SEM Management- Main point of contact for all client Global PPC strategy, media buy, and campaign launch coordination- Oversaw and trained team of 3 SEM managers; managed resources and Covario proprietary software• Maintained Active client relationship management through various telecoms, meetings and quarterly reviews• Extensive experience working with multiple agencies and stakeholders on major global campaign launches including Chinese and Russian search agencies for Baidu, Alibaba, Rambler and Yandex placements • Demonstrated high success in training co-workers on best practices, Covario software, Omniture reporting and daily tasks• Participated in latest software discussions for current and future SEM and SEO products/wed-based tools• Offered SEO support on other large client accounts with Latin American presence
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Lead Researcher / OwnerCarlin Consulting Mar 2005 - Mar 2006Contracted as an independent researcher for Corrugados de Baja California S.A. de C.V. Project involved the following: development of marketing proposal, customer survey instrument, data analysis, report, and presentation. The project was conducted over a nine month period. One employee was trained and used to help collect data from Corrugados de Baja California customers in the areas of Tijuana, Rosarito, Ensenada, Mexicali, and Tecate Baja California. Customers surveyed from many large companies with maquiladoras in the Northern Baja area including Coca Cola, Samsung, JVC, Harmon Audio, Tyco, LG, and many more.
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Internship Program Assistant - WorkstudyUniversity Of San Diego Jul 2001 - Mar 2005San Diego, Ca, Us• Aid students and faculty with customer service and daily office tasks• Help students in their search for internships• Maintain and update of the School of Business Administration internship database• Selected as 2003 & 2004 School Business Student Employee of the year• Administered the semesterly statistical tabulation of the internship program
Irvin Carlin Skills
Irvin Carlin Education Details
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University Of San DiegoGeneral -
Marian Catholic HsHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Irvin Carlin
What company does Irvin Carlin work for?
Irvin Carlin works for Currax Pharmaceuticals Llc
What is Irvin Carlin's role at the current company?
Irvin Carlin's current role is Associate Director, Digital Marketing HCP and Consumer.
What is Irvin Carlin's email address?
Irvin Carlin's email address is ca****@****hoo.com
What is Irvin Carlin's direct phone number?
Irvin Carlin's direct phone number is +185887*****
What schools did Irvin Carlin attend?
Irvin Carlin attended University Of San Diego, Marian Catholic Hs.
What are some of Irvin Carlin's interests?
Irvin Carlin has interest in Technology, Health, Children, Skiing, Cooking, Education, Environment, Human Rights, Real Estate, Civil Rights And Social Action.
What skills is Irvin Carlin known for?
Irvin Carlin has skills like Ppc, Sem, Google Adwords, Digital Marketing, Google Analytics, Online Advertising, Online Marketing, Seo, Social Media Marketing, Omniture, Analytics, E Commerce.
Who are Irvin Carlin's colleagues?
Irvin Carlin's colleagues are Janice Pertoso, Margaret Peter, Sharmili Datta, Caroline Stewart, Kendra Phillips, Aoife Dunne, Marcel Khalil.
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