Irving Martinez Email & Phone Number

Providence, Ri, Us

Providence, Ri, Us

Chuo-Ku, Hyogo, Jp

Team: Global Social and Performance Marketing

Bedford, Massachusetts, Us

- Assisted in building all aspects of the in-house Amazon & Walmart full funnel advertising programs for North America which helped drive cost efficiencies YoY- Assisted in executing a multi-million dollar marketing budget to help drive maximum ROI and advertising demand during key tentpole events - Helped lead the Americas creative content and merchandising strategy for Amazon (Search, DSP, Brand Store, Co-Op), Walmart Search & DSP, &eBay programs through test and learn activities - Managed daily paid search optimization through keyword analysis, bid management, budget allocation, and 3rd party automation tools to drive optimal share of voice - Co-managed full-funnel programmatic media flighting and optimization on Amazon DSP utilizing 1st party data and contextual targeting for mobile, streaming tv and search display- Developed net new creative and A/B test reporting tools to inform cross functional teams on evergreeninitiatives and full-funnel asset creation - Developed an internal Amazon Advertising Creative Playbook with detailed ad unit specs and best practices to inform brief creation, agency partners, and creative teams helping standardize and optimize the advertising creative processes - Maintained strong partnerships with sales and channel marketing stakeholders to align and strategize on promotional opportunities, budget, and inventory

Irvine, California, Us

Assisting in day-to-day execution of the paid search PPC program, advertising program on 3rd party marketplaces, as well as communication between the company and the affiliate marketing agency. - Assisting in creating, auditing, and optimizing search ads for Google and Microsoft in partnership with our external Digital Marketing agency- Assisting in executing reporting and analysis around non-brand search tests and other similar initiatives- Deducing actionable results for channels using Google Analytics at channel, campaign, and keyword levels- Operating day-to-day functions in Google Ads, Microsoft Advertising, Amazon Seller Central, Rakuten LinkShare, and ChannelAdvisor platforms- Assisting in the analysis of the Amazon advertising program for entire catalog across Fulfilled by Amazon and Fulfilled by Merchant products- Partner with Marketplace team around supporting sales with marketing strategies on liquidation marketplaces- Managing day to day communications with the Affiliate Marketing agency around product launches, promotions, and other key brand stories- Maintaining the Affiliate Marketing Calendar and partnering with internal stakeholders in biweekly promotion planning meetings on curating promotions for the Affiliate Channel- Partnering with Sr. Manager to execute weekly, quarterly, and yearly reporting and presenting to members of all levels across the organization- Close interaction and partnership with the Creative, Merchandising, and Legal teams

Irvine, California, Us

- Manage the initial flow and replenishment of the entire Apparel and Accessories (APEQ) catalog for the ASICS Fleet during pre season, in season, and post season- Execute weekly replenishment at style, color and size level and ensure timely weekly deliveries in the stores- Plan allocation and replenishment based on store capacity, seasonality, min/max, peak shopping periods- Created initial NSO assortment plans to ensure the stores met both capacity and sales plans- Fostered a strong partnership with the retail buying and planning teams to ensure strategies are aligned with merchandise and financial plans- Process improvement of our allocation tools such as monthly store to store transfers, initial allocations of Goodr sunglasses and face masks, and modifications to protect core sizing in the graphic tee category- Communicate with the Distribution Center to ensure timely replenishment and mark special requests as ‘hot’ - Partner with Retail Operations on monthly store to store transfers and RTVs- Tracking the expected IN DC dates of new styles on a weekly basis to ensure timely month over month floor sets

Canton, Ma, Us

Responsible for optimizing the initial and subsequent distribution of product to stores for assigned departments of merchandise through JDA Allocation. Primary responsibilities include driving store performance in departments of responsibility through the optimal assignment of product to stores in order to meet sales opportunities. - Create store grading by program to support assortment planning and allocation strategies- Develop size scales based upon analysis of size selling and sales opportunities to maximize sales- Execute initial allocations as defined by store grading and the assortment plan- Execute allocations on a timely basis to support in bound flow and logistics requirements- Contribute to the financial success of the departments by meeting or exceeding sales and inventory turn, and WOS goals- Develop and maintain effective working relationships with members of cross-functional team - Participate in cross-functional meetings, contributing input on distribution strategies- Collaborate with peers to ensure consistency of information, share best practices and develop systems knowledge- Create hindsight reports to evaluate performance of styles by grade shortly after season ends

Canton, Ma, Us

- Launched a Digital Content Curator Pilot Program for field associates in the effort to show at a glance the unique DXL store experience on digital channels - Supported the development of social content including scheduling, publishing and analytics through Sprinklr Social Media Management Software - Input jobs into InMotionNow Creative Project Management Software in partnership with the creative department- Analyzed weekly social media reports to share insights on our KPI's and presented them during our weekly creative team meetings - Kept up to date on the stories trending across social media that matter to our audience- Increased the number of followers by following and engaging with influencers, potential and current customers- Assisted on the monthly social media calendar and often attended email meetings to ensure our communication aligned with the current strategy- Remained agile to changes in company direction and marketing strategy - Conducted market research and recommended up to date ways to connect with our consumers- Updated daily marketing sales reports that were shared with senior leadership- Built strong relations with various departments which aided me in completing initiatives faster - Attended the 2019 E-Tail Conference in Boston as a representative of the organization

Bachelor Of Science - Bs, Marketing, Cum Laude

Bachelor'S Degree, Marketing

Bachelor'S Degree, Study Abroad