A key role in the regional marketing team for LPM ASEAN, I develop and implement a marketing communications plan, regional and country marketing campaigns, and demand generation activities. My responsibilities include : 1) Driving customer awareness, interest and lead generation from direct customers and brand owners.2) Create content to present our insights and viewpoints on future trends, material science and inspiration through various channels.3) Work with the marketing and segment development team to develop and execute communication plans for product launches and campaigns.4) Develop content write-up and marketing tools including case studies, websites, newsletters, blogs, media, collaterals, and samples with support from subject matter experts.5) Develop and deliver content optimized for various digital channels (e.g. website, social media, email) and campaigns.6) Monitor overall performance/tracking of campaigns and generate actionable insights7) Plan and support customer events, trade shows, and webinars8) Support internal communications on marketing driven messaging and education