Hello! I'm a multi-skilled designer with over 12 years of experience in a variety of projects, ranging from branding and editorial design to web development and UX/UI. As a Visual Communication Design graduate from 2012, I initially focused on branding but gradually delved into UX/UI topics, realising their importance within the design world. This eye-opening discovery led me to integrate practices like user profiling, A/B testing, and research into my skill set, shaping me into a versatile professional heavily influenced by the branding world. My expertise extends to designing logos, infographics, icons, and crafting websites. I'm passionate about making apps and digital products more usable, and I enjoy sharing my insights on design choices.