Isabel Sanchez Email & Phone Number

Madrid, Es

Definición y optimización de flujos y operativas para Banca Digital del Banco Santander. Tareas:- Junto con POs, rediseño e iteración de operativas actuales detectado pain points para mejorar la experiencia del cliente- Creación de nuevas funcionalidades que respondan a las necesidades del equipo de negocio- Asegurar el cumplimiento de accesibilidad - Trabajar con el sistema de diseño Flame, adaptando flujos antiguos y evolucionando componentes para lograr la coherencia a lo largo de la web/App- Elaboracion de mensajes que sean más sencillos y transparentes para el cliente

Being part of the investment group Next Chance, I’ve been working in the launch of the digital marketing tool for SMEs Adgoclick, a kind of simplified version of Google Ads for companies without knowledge of the subject. Tasks:- Defining interaction flows- Guerrilla test- Marking wireframes and prototypes for the validation of business- Defining Desing System- UX Writing - Along with Product Manager, assessing future features according with the user’s priorities- Along with the Development team, implementation of the design in CSS/HTML with IntelliJ and Git

Madrid Y Alrededores, España

As part of PRISA’s team, I worked inside the intern agency LA FACTORIA, in charge of development of projects for the group as well as for external clients. Outstanding tasks:Launching of the website “A toda pantalla” TV program- In conjunction with the Product Manager and Tentaciones’ team, defining the content structure- Defining the Information architecture- Making wireframes and prototypes- Defining the visual, following the Art Direction of the brand Tentaciones2. Redesigning Casa Decor, a brand of reference inside interior’s design world, to given it a more up-to-date layer and improve the user experience- Defining the Information Arquitecture- Defining the system design- Defining new features and functionalities- Making wireframes and prototypes3. Improvement of Librotea, to increase the conversion rate and the user experience, in close collaboration with the chief of UX- Interviews with users to detect the pain points and look for opportunities for the product- Defining new features- Defining the new content strategy for the homepage - Making wireframes and prototypes4. Making sponsored microsites for brands like Netflix or L’Oréal- Defining the content strategy in conjunction with the Product Manager and Sales- Defining the visuals according to the briefing and branding of the client- Implementing in HTML and CSS

Tasks: - Along with the development and editorial, definition of new features and improvements of the site www.smoda.es · Design and adaptation of the first responsive version · Support for the editorial department: · Illustrations for articles · Creation and development of microsites for special content (Oscar Awards, Fashion Week…)- Along with sales and marketing department, creation on sponsored microsites · Content strategy according with the briefing of the client · Visuals following the brand’s guidelines · Implementation in HTML y CSS

Tasks:- Support to the Development team with CSS and HTML- Creation of microsites for Marketing and Editorial . Content strategy according to the client’s briefing · Visual / UI following the brand’s guidelines · Implementation in HTML y CSS- Creations of ads formats for Sales Department (Branded Content, banners in Flash…)

Lanzamiento digital de las revistas más destacadas del grupo editorial especializada en el público juvenil (revista BRAVO, Hip Flow, In Touch...) y posterior mantenimiento en Wordpress, en coordinación con el equipo de desarrollo.

Gracias a esta beca en el Centro Nacional de Comunicación e Información Educativa (C.N.I.C.E.) pude reforzar mis conocimientos en el área web, aprendiendo a aplicar de un modo experto la tecnología CSS en las webs promovidas por el departamento de Proyectos Internacionales.

En esta empresa centrada proyectos multimedia para la formación de profesionales del campo de la medicina, conseguí unos conocimientos muy avanzados del programa de Flash, ya que mi labor principal consistía en realizar animaciones orientadas a ilustrar los distintos conceptos desarrollados dentro de los temarios.

Licenciatura En Comunicación Audiovisual, Audiovisual Communications Technologies/Technicians

Master En Tecnologías Digitales Interactivas