World leader in beauty, L’Oréal is present in 140 countries on five continents. Responsible for supporting to orchestrate the launches and push growth of pillar products (L'Oreal Paris Makeup) - Analyzed consumer and market insights and competition strategies to make recommendations to management- Supported the implementation of new launches to maintain growth in pillar products, and animated core catalogue- Worked on marketing mix strategies to build integrated, engaging consumer brand experiences- Adapted the communication material (imagery, digital, point of sale) of the brand.- Collaborated with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy

Private bottler for Pepsi-Cola products in Venezuela – manufactures, sells, and distributes some of the world’s most recognized consumer brands.Responsible for delivering insights and marketing strategic recommendations to company’s carbonated and non-carbonated beverages portfolio.Main brands: Pepsi, 7Up, Lipton, Gatorade, Minalba, Golden and Yukery- Managed 10 different product tests, delivered performance insights and suggestions to product development and marketing managers so competitive products were launched.- Researched new business opportunities for current categories via qualitative and quantitative researches. Made spot-on recommendations regarding segment, value proposition and marketing strategy. - Led Market research suppliers in delivering consumer tracking and trade panel research monthly results. Presented monthly reports to Marketing Managers so on-time actions could be taken.- Developed 1st satisfaction inventory and 1st procedures manual for MR division. Controlled budget decreasing brand’s un-planned and/or off-time disbursements to a minimum.

Global Market Research and Marketing consulting firm with presence in more than 80 countries. Responsible for measuring concepts and advertisements on any media to assure its positive impact on the brand’s perception and in the increase of its sales numbers. Main clients: Nestlé, Cargill, Pfizer, and Ron Santa Teresa, among others.- Recognized by Ipsos Global for improving Nestlé’s client satisfaction to a 100%, after years of mid-low ratings. Retained Nestlé for all snacks related researches.

Venezuelan media company owner of leader newspapers in the country (Ultimas Noticias and El Mundo)- Collaborated with the Research Coordinator in management/production of custom market research projects, with a strong focus on secondary data processing and its analysis.

Global marketing communications agency with presence in more than 90 countries.- Assisted the planning team with the design and development of appropriate and creative research methodologies for all the agency clients.

Leading international tobacco company, with six of the world’s top 15 brands including the number one cigarette brand worldwide.Responsible for coordinating and monitoring all Brand Ambassadors's activities, training them on how to ethically promote the company brands, and to allocate their activities according to business objectives .

Leading international tobacco company, with six of the world’s top 15 brands including the number one cigarette brand worldwide.Selected among 200 candidates that attended Assessment Center (2008), later promoted to Supervisor of the program based on delivered results.Responsible for promoting and communicating Marlboro brand's values, benefits and advantages in an ethical way. - Selected among 200 candidates that attended Marlboro's Brand Ambassadors Assessment Center