Isabela Fonseca Email & Phone Number

Boston, Massachusetts, United States

Chicago, Il, United States

Chicago, Illinois, United States

Create sell in stories using both sales and consumer data to sell-in both new and existing products to major retailers in both the conventional and natural space such as Walmart, Target, Publix and Whole Foods Market. Present insights and analytics findings to retailer partners. Create tools for sales and marketing teams to easily digest data from several different data sources such as IRI, Nielsen, and Spins. Interpret and share consumer insights from Numerator and Mintel.

Belo Horizonte, Brazil

Chicago, Illinois

- Sales Analysis: Analyze sales data from Nielsen AOD, Nitro, and NPD to understand the state of business by Retailer, Category, Segment, and Franchise to interpret what is driving and slowing the market.- Consumer Insights: Pull loyalty data from CVS Extracare and Walgreens IRI Unify syndicated databases to understand who the consumer is and how they are purchasing in store.- Qualitative data interpretation: Research trends to understand what is new and innovative in the market.- Cross-functional work: Create ad-hoc reports in conjunction with the marketing teams around trends, launches, and sell-in.- Presentations: Advise the brand teams, global teams, and executives on what products we should or should not launch based on the trends we are seeing in the market.

Greater New York City Area

-Partner with national account managers to develop the L’Oréal brands Maybelline, Garnier, and Essie business on Amazon.-Research competitor trends in e-commerce and best practices on Amazon in beauty as a whole, and in each category (hair care, hair color, skincare, and cosmetics). -Analyze weekly sales to understand lifts and falls throughout the year. Look at glance views, conversions year over year to understand awareness of these brands on Amazon.

New York, New York

New York, New York

- Analyze raw data to draw conclusions and tell stories.- Organize information to make it digestible using tables and graphs.- Create presentations to help tell stories from the data that was sourced.- Help with administrative tasks such as scheduling.- Source and interview candidates for 12-month internship positions in Global Marketing.- Partner to help restructure the Management Development Program.

New York, New York

- Helped in organizing the annual gala.- Maintained database records of donors.- Helped with editing and writing grant proposals.- Attended meetings about coordination and organization of fundraising events.

Greater New York City Area

- Planned Conferences and Panels with a focus on Brazil.- Attended conferences organized by the International Brazilian Student Association.- Collaborated with members of other clubs to discuss and plan joint events.

New York, New York

- Created campaigns to help youth engage in Social Change that they are passionate about.- Attended meetings with members of different departments to understand the workings of DoSomething.org.- Met with employees from different companies to see how DoSomething.org could further develop.- Helped in the International Section with Brazilian Culture and the Portuguese Language.

Masters Of Public Policy, Public Policy Analysis, 3.8

Activities and Societies: Latin America Matters, Vice President Leadership OnRamp, Graduate Certificates: International Development.

Bachelor Of Arts (B.A.), Economics And Politics, 3.7

Activities and Societies: Brazilian Society at NYU, Co-President Graduated Cum Laude