Isabel Brodsky Email & Phone Number

New York, New York, United States

New York, United States

New York, United States

Launched and ran wellness business.

Greater New York City Area

Led cross-functional teams in development and implementation of New York & New Jersey local marketing strategic plans, driving intentional growth in key industries including Consumer Products, Tech, Industrial Products, and more. Oversaw execution of traditional and digital lead-generation, brand awareness and client retention activities through strategic events, sponsorships, ongoing data and market analysis, resulting in millions of dollars in new business and client cross-selling opportunities. Drove innovation in marketing tactics across the national marketing organization with proven success with account-based marketing, curated marketing events, stakeholder engagement strategies and digital campaigns.

New York, United States

Responsible for supporting industry-focused leaders in marketing and business development across the New York market through development and execution of marketing plans. Utilizing a mix of traditional marketing tactics and leading innovation with internal and external partners, drove 80% influx in new leads and 40% increase in existing customer business for strategic industry teams. Increased visibility and reputation of NY marketing team amongst local stakeholders and national organization.

Ran cross-functional teams in developing and implementing multi-channel customer acquisition and retention campaigns, ensuring highest level of brand standards and campaign consistency across traditional, digital and experiential channels, yielding on average monthly growth of 30% in sales. Created all branded marketing collateral and managed day-to-day marketing operations of the brand, working cross-functionally to optimize conversion rates, social, paid, search, etc. Built bi-weekly insight reports based on campaign data and competitor/ industry research and collaborated with management to inform necessary strategic shifts. Executed flawless brand presence at 20+ industry tradeshows and events annually with leads increasing 50% YOY. Built multi-channel CRM programs for new and existing customers resulting in increased engagement +30% in Un. Open Rates and incremental sales by 25% annually, reduction in attrition rate by 10%. Managed budget alongside Brand Manager to optimize spending.

Implemented and managed launch of analysis of multimillion dollar print, digital and direct mail advertising campaign, achieving 50% spike in web traffic and 80% increase of incoming leads. Devised and implemented internal and external marketing and communication plans for 6 business units within the parent company.Conducted industry research and presented trend and competitive analysis fingers to drive overall marketing strategy and communications plan. Managed vendor and agency deliverables to ensure that execution was flawless, on time and within budget. Planned and executed marketing and fundraising evets, raising over $250,000 per event. Wrote internal policies and procedures for marketing department, resulting in greater department efficiency and legal compliance.

Bachelor Of Business Administration - Bba, Marketing Management

Activities and Societies: Advertising Team, Honors College, Writing Center

Semester Abroad, International Marketing

Education record

International Marketing