Isabel Calder Email & Phone Number

Boston, Massachusetts, United States

Greater Boston Area

I brainstorm concepts for clients and have executed professional branding and marketing concepts as well as posters, invitations, t-shirts, logo designs and other collateral.

Greater Boston Area

• Strategizing, researching, analyzing, designing and producing the user experience and interface of all digital products including mobile, tablet and web applications
• Owning the corporate brand identity across all communication including websites, infographics, whitepapers, apps, presentations and video
• Working in close collaboration with the executive team, engineering, marketing and sales

Chicago

• Collaborated with account + strategy to understand briefs and core messages
• Worked under pressure to manage workloads effectively
• Brainstormed and developed business-to-business concepts with other members of the creative team
• Designed compelling, on-brand campaigns that told the relevant story + spoke to the right audiences while keeping the customer journey top of mind
• Solved problems + ensured the client was thrilled with the result
• Designed HTML5 emails, landing pages, presentations, print collateral + more within different brand guidelines + styles

Greater Chicago Area

• Created engaging environmental + digital signage for the nation’s largest traveling technology festival in a startup environment
• Conceptualized artwork + negotiated quotes with vendors for multiple projects including conference programs, event credentials + promotional materials
• Designed visuals and infographics for the web, social media, email, print advertisements + sales decks as part of the marketing team while working closely with the sales team to ensure client satisfaction
• Edited + retouched photos from events
• Developed logos + brand standards for new entrepreneurial initiatives

Greater Chicago Area

Designed Sears and Kmart signage and retail displays

Brighton, MI

Created visually pleasing social media, web & print marketing solutions for clients looking for efficient, effective, and measurable brand image & community involvement in an agency setting

East Lansing, Michigan

The Digital ImageI aid a course that covers design and communication fundamentals and introduces students to design, design practices, and creative thinking

East Lansing, Michigan

Created daily layouts, maps, graphics + art direction in partnership with journalists for print and digital under fast-paced, strict deadlines read by approximately 48,864 East Lansing community members daily

• Managed all marketing and communication needs for 15 branch offices across North America, a London based brokerage firm and several other affiliates
• Created new email marketing responsive design to increase email open rates and click throughs

• Collaborated with a team in a fast paced environment
• Explored customer needs and provided recommendations to insure complete satisfaction

Created clear and concise marketing materials including fact sheets, posters, exhibits, print and social media Increased awareness of emergency preparedness in the local and national communities

Ensured any of the museum’s 125,000 to 150,000 annual visitors which I interact with have a gratifying visit using expertise and personal interest in the museum’s collection

Bachelor'S Degree, Creative Advertising Design

Activities and Societies: Society for News Design, Undergraduate Art Show, MSU Social Norms Campaign, Study Abroad: Visual Communications.

User Experience Design

Education record

Activities and Societies: National Honor Society, National Art Honor Society, Varsity Swim Team, Varsity Water Polo, Graduated Cum.