Isabel Espinosa Email & Phone Number

Hallandale Beach, Florida, United States

Miami/Fort Lauderdale Area

#1 specialized wireless distributor in the world and a leader in innovation and diversified services for the wireless industry

Miami/Fort Lauderdale Area

Worked closely with executive staff to define and execute Vivant’s overall public relations strategy with the goal of gaining recognition in the market after the retail launch of the line. Monitored effectiveness of marketing plans and maintain allocated budget. Helped to promote key media and analyst coverage internally through field sales, and leverage coverage to support marketing and sales campaigns. Prepared annual travel, promotion, and advertising budgets. Managed trade shows, events and product launch parties in a cost effective manner by finding sponsors to mitigate Vivant’s expenses. Created USA and Latin America product launch strategy, including planning and scheduling events and PR coverage. Identified and ensured the best display space in the retail store or spa. Produced marketing collateral for each product and redesign packaging. Established and assured adherence to budgets, schedules, work plans and performance requirements. Developed monthly strategic promotional and sales plan to refine the sales program. Created and executed educational seminars and events to promote the brand.  Competently managed logistics, staff accommodations, transportation, registrations and other needs establishing an ongoing relationship with the travel industry.

Miami/Fort Lauderdale Area

Advantix Systems provides the world’s most efficient air conditioning systems. As the pioneer in harnessing liquid desiccant technology for humidity and climate control, Advantix Systems delivers top performance and energy cost savings of 30% - 80% to commercial and industrial customers worldwide.In my role, I executed high growth marketing plan of recently funded Green Startup Company. Customized sales and marketing materials by segment to educate prospects on technology, raise brand awareness, and generate interest in the Dehumidification (HVAC) systems/products. Developed and coordinated multimedia packages, invitations, brochures, videos, certificates. Logistics, Audio/Visual implementation, marketing materials, badge registration and overall onsite implementation. Coordinated show set-up and tear-down. Matched the need of other suppliers; hotels, catering, printers, freight. Managed staff accommodations, transportation, registrations and other needs. Developed trade show booths, promotional material – design, price negotiation, and distribution control. Led company events locally and remotely as needed including parties, picnics, meetings etc. Analyzed high priority prospects; created customized presentations used to win multiple large strategic accounts. Managed sponsorship packages and press conferences. Coordinated print advertising campaigns containing copy writing and design for cover tip ads and display ads for 20 trade publications run in the US and internationally.  Diligently maintained company website including copy writing, design development, site maintenance using content management system and tracking/analysis of sites’ visitors Supervised international and domestic trade shows in a cost effective manner, continuously obtaining feedback from business development representatives on improvements and lead generation optimization. Venue contract and negotiation.

Responsibilities at Azopharma included managing direct response marketing campaigns, trade shows, and special events and public relations campaigns for eight affiliated companies providing contract pharmaceutical services to medical, biotech and pharmacological industries. Studied market conditions and competitive research to establish streamline campaigns. Led day-to-day interactions with external partners, vendors, agencies and customers. Prepared and managed proper routing and approval of materials, including creative elements, budgeting allocations, etc. Met with appropriate sales and product specialists to discuss communication needs, and served as a liaison between company and marketing vendors when developing new materials Executed successful re-branding and acquisitions projects. Reviewed and maintained in-house marketing and sales literature as well as external, competitive offerings to continually present recommendations. Developed sales addendum and monitors confidentially agreements. Ensured trademarks are used correctly across all materials. Directed mail campaigns – copy writing, design, printing list procurement and mailing.