I design digital experiences, that target real user needs. My design decisions are based on user analysis to create desirable, useful, and elegant digital products to facilitate people's lives. As a former marketing manager and project manager, I know the value of a product that solves real problems for users while also targeting the business objectives. As I learned about user experience design and the process behind it, I wanted to be more directly involved in developing those solutions.I have expanded my passion for UX and my deep appreciation for design decisions based on analysis to include visual design. And so it happened that I did additional project-based training to become a UI designer.Through this, I have gained in-depth and certified design skills that I will continue to add to.My strongest skills include:- User Research (Surveys, Interviews, Usability Testing, A/B testing)- User Data Analysis (User Personas, Customer Journey mapping, Affinity diagram, etc.)- User Flows- Wire-framing- Prototyping- Styleguides- Contemporary User Interface-DesignYou can learn more about my process and contact me at the following:Portfolio:https://isabelhaefner.comEmail:hej@isabelhaefner.com