Committed to championing global, luxury brands’ growth as a recent graduate of Parsons School of Design, I am eager to continue deepening my understanding of the customer experience and how it relates to fashion management and design.Whether teaming with C-level leaders to drive fashion operations, working on international press assignments, or supporting brand positioning for clients worldwide, my focus remains on getting to know our customers – and continually innovating to find better ways of connecting with them.By leveraging data analytics, I have helped brands small and large to grow their brand presence and identify opportunities for expansion. At Parsons School of Design, I married my interests in internationalization and sustainable fashion to write my thesis, pulling from experience I had working with a Brazilian-based beachwear fashion company. Academically and professionally, I gained real world insight into how and why international partnerships are established and grow. My exposure to digital and social media marketing from the perspective of a luxury brand has been equally as impactful, as I have learned how to create cohesive, aesthetically compelling brand messaging that attracts and engages customers. Utilizing my multilingualism (French, English, Portuguese), I also translated branding materials into French and English.Looking to the future, I am eager to join a company, where I can utilize my experience creating and translating communications for international customers and audiences to increase profitability and brand loyalty. For thought sharing or networking, message me here on LinkedIn!
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Operations Manager/ Administrative Assistant To CeoMarju Rio Jul 2019 - Jul 2020Rio De Janeiro, Brazil∙ Led operations management in close partnership with CEO, driving digital and social media marketing, market analysis and positioning, data management, collection design, and collection launch management.∙ Analyzed data to determine target demographics and anticipate trends for strategic promotions as well as identify multi-brand stores to internationalize sales for improvement of year-round profits.∙ Participated in meetings with Brazilian Textile and Fashion Industry Internationalization Program, TexBrasil, which aims to grow Brazilian brands’ global presence.∙ Served integral role growing social media following; participated in weekly meeting with marketing consultants to envision and determine campaign aesthetics and develop content calendar for consistent brand image.∙ Managed end-to-end lifecycle of products; contributed to design, production, and rollout of seasonal collections.∙ Led event planning and execution for in-store brand collaborations; coordinated product setup and catering.∙ Assisted clients with purchases, both in-person and online. Leveraged multilingual abilities to provide exceptional service to international customer base and translate branding materials into English and French.∙ Secured partnerships with mission-aligned brands to mutually promote products and form lasting relationships -
International Press Assistant (Internship)Pierre Hardy Aug 2018 - Oct 2018Paris, Île-De-France, France∙ Selected for press-focused internship with internationally recognized luxury brand, facilitating product dissemination through celebrities, including Brigitte Macron, Doutzen Kroes, Karl Lagerfeld, and Keira Knightley.∙ Streamlined celebrity sponsorship process by preparing and shipping customized promotional packages. Monitored partnership impact by tracking product visibility through digital and print media.∙ Wrote engaging product descriptions and published images for compelling, cohesive social media posts.∙ Assisted with photoshoots, prepared showrooms for press, and generated reports for leadership review. -
Fashion Business Consulting Assistant (Internship)Consulting Wholesale Jun 2018 - Jul 2018Paris, Île-De-France, France∙ Completed prestigious internship with international fashion consulting firm. Tasked with delivering critical insights on product design, communication strategy, price determination, data management, and sales.∙ Gained valuable exposure to luxury fashion industry, shadowing consultant, and attending elite industry events, including Paris Fashion Week.∙ Analyzed brand positioning, competitor pricing, industry trends, and consumer actions of key clients; introduced findings to client leadership, along with data-backed recommendations for improvements.∙ Presented collections to potential international buyers, such as Lambert and Associates, Takashimaya, and Isetan Japan; researched Japanese, American, European, and Middle Eastern markets to provide optimized presentations.
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Advisor To The Administrative DirectorIbf - Industria Brasileira De Filmes Jun 2015 - Aug 2017Rio De Janeiro, Brazil∙ Promoted from Intern (1/2016) to serve as Advisor to the Administrative Director, supporting transformation of Credit & Collection department and execution of SG&A cost reduction project for McKinsey.∙ Assisted in social media marketing strategy/management and sales conventions planning; participated in national and international radiology fairs in Brazil and North America.∙ Analyzed monthly sales reports and delivered constructive feedback to 40 sales representatives to improve business development.
Isabella Arias Education Details
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Fashion Management -
Fashion Design Intensive -
Business Management -
Business Management -
Brazilian, American, And International Baccalaureate -
High School Diploma
Frequently Asked Questions about Isabella Arias
What is Isabella Arias's role at the current company?
Isabella Arias's current role is Parsons School of Design Graduate | Fashion Management Professional | International Press | Operations | Digital & Social Media Marketer | Fashion Business Consulting.
What schools did Isabella Arias attend?
Isabella Arias attended Parsons School Of Design - The New School, Istituto Marangoni, Pontifícia Universidade Católica Do Rio De Janeiro, Université Paris Dauphine - Psl, Earj - Escola Americana Do Rio De Janeiro, Tasis-Switzerland.
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