Isabella Arias

Isabella Arias Email and Phone Number

Parsons School of Design Graduate | Fashion Management Professional | International Press | Operations | Digital & Social Media Marketer | Fashion Business Consulting
Isabella Arias's Location
New York, New York, United States, United States
About Isabella Arias

Committed to championing global, luxury brands’ growth as a recent graduate of Parsons School of Design, I am eager to continue deepening my understanding of the customer experience and how it relates to fashion management and design.Whether teaming with C-level leaders to drive fashion operations, working on international press assignments, or supporting brand positioning for clients worldwide, my focus remains on getting to know our customers – and continually innovating to find better ways of connecting with them.By leveraging data analytics, I have helped brands small and large to grow their brand presence and identify opportunities for expansion. At Parsons School of Design, I married my interests in internationalization and sustainable fashion to write my thesis, pulling from experience I had working with a Brazilian-based beachwear fashion company. Academically and professionally, I gained real world insight into how and why international partnerships are established and grow. My exposure to digital and social media marketing from the perspective of a luxury brand has been equally as impactful, as I have learned how to create cohesive, aesthetically compelling brand messaging that attracts and engages customers. Utilizing my multilingualism (French, English, Portuguese), I also translated branding materials into French and English.Looking to the future, I am eager to join a company, where I can utilize my experience creating and translating communications for international customers and audiences to increase profitability and brand loyalty. For thought sharing or networking, message me here on LinkedIn!

Isabella Arias's Current Company Details

Parsons School of Design Graduate | Fashion Management Professional | International Press | Operations | Digital & Social Media Marketer | Fashion Business Consulting
Isabella Arias Work Experience Details
  • Marju Rio
    Operations Manager/ Administrative Assistant To Ceo
    Marju Rio Jul 2019 - Jul 2020
    Rio De Janeiro, Brazil
    ∙ Led operations management in close partnership with CEO, driving digital and social media marketing, market analysis and positioning, data management, collection design, and collection launch management.∙ Analyzed data to determine target demographics and anticipate trends for strategic promotions as well as identify multi-brand stores to internationalize sales for improvement of year-round profits.∙ Participated in meetings with Brazilian Textile and Fashion Industry Internationalization Program, TexBrasil, which aims to grow Brazilian brands’ global presence.∙ Served integral role growing social media following; participated in weekly meeting with marketing consultants to envision and determine campaign aesthetics and develop content calendar for consistent brand image.∙ Managed end-to-end lifecycle of products; contributed to design, production, and rollout of seasonal collections.∙ Led event planning and execution for in-store brand collaborations; coordinated product setup and catering.∙ Assisted clients with purchases, both in-person and online. Leveraged multilingual abilities to provide exceptional service to international customer base and translate branding materials into English and French.∙ Secured partnerships with mission-aligned brands to mutually promote products and form lasting relationships
  • Pierre Hardy
    International Press Assistant (Internship)
    Pierre Hardy Aug 2018 - Oct 2018
    Paris, Île-De-France, France
    ∙ Selected for press-focused internship with internationally recognized luxury brand, facilitating product dissemination through celebrities, including Brigitte Macron, Doutzen Kroes, Karl Lagerfeld, and Keira Knightley.∙ Streamlined celebrity sponsorship process by preparing and shipping customized promotional packages. Monitored partnership impact by tracking product visibility through digital and print media.∙ Wrote engaging product descriptions and published images for compelling, cohesive social media posts.∙ Assisted with photoshoots, prepared showrooms for press, and generated reports for leadership review.
  • Consulting Wholesale
    Fashion Business Consulting Assistant (Internship)
    Consulting Wholesale Jun 2018 - Jul 2018
    Paris, Île-De-France, France
    ∙ Completed prestigious internship with international fashion consulting firm. Tasked with delivering critical insights on product design, communication strategy, price determination, data management, and sales.∙ Gained valuable exposure to luxury fashion industry, shadowing consultant, and attending elite industry events, including Paris Fashion Week.∙ Analyzed brand positioning, competitor pricing, industry trends, and consumer actions of key clients; introduced findings to client leadership, along with data-backed recommendations for improvements.∙ Presented collections to potential international buyers, such as Lambert and Associates, Takashimaya, and Isetan Japan; researched Japanese, American, European, and Middle Eastern markets to provide optimized presentations.
  • Ibf - Industria Brasileira De Filmes
    Advisor To The Administrative Director
    Ibf - Industria Brasileira De Filmes Jun 2015 - Aug 2017
    Rio De Janeiro, Brazil
    ∙ Promoted from Intern (1/2016) to serve as Advisor to the Administrative Director, supporting transformation of Credit & Collection department and execution of SG&A cost reduction project for McKinsey.∙ Assisted in social media marketing strategy/management and sales conventions planning; participated in national and international radiology fairs in Brazil and North America.∙ Analyzed monthly sales reports and delivered constructive feedback to 40 sales representatives to improve business development.

Isabella Arias Education Details

Frequently Asked Questions about Isabella Arias

What is Isabella Arias's role at the current company?

Isabella Arias's current role is Parsons School of Design Graduate | Fashion Management Professional | International Press | Operations | Digital & Social Media Marketer | Fashion Business Consulting.

What schools did Isabella Arias attend?

Isabella Arias attended Parsons School Of Design - The New School, Istituto Marangoni, Pontifícia Universidade Católica Do Rio De Janeiro, Université Paris Dauphine - Psl, Earj - Escola Americana Do Rio De Janeiro, Tasis-Switzerland.

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