Transsion's advertising marketing platform relies on the manufacturer's data advantage to efficiently achieve various marketing goals such as brand promotion, business growth, app promotion, and lead generation for clients. Team: 8 product managers.- Responsible for the product planning of the advertising platform: Develop strategies of overseas advertising platform, design the business landscape map, diagnose the platform capabilities from multiple perspectives, such as traffic types, ad types, marketing goals, audience targeting, bidding capabilities, marketing tools, accounts, market API, review platforms, etc., and rapidly construct Transsion's marketing system.- In terms of customer delivery capability, deeply explore market demands, prioritize cost-effectiveness, support CPI bids. To maximize volume, support offline advertising innovation and general advertising capabilities.To optimize customer experience, build Transsion's tracking tools for small and medium clients to use for free. Establish a coordinated strategy team to optimize cold start strategies and solve precision control challenges.- Resource integration: Unify buying and selling. The 2023 year's revenue increased 24 times compared to the 2022 year

Transsion's Content Product Union platform brings together high quality content from across the internet and offers the alliance media a one-stop commercial solution that includes content, recommendations, and advertisements. It also brings new traffic to Transsion and expands the commercial moat. Team: 3 product managers, 1 operator, 10 developers. - Responsible for the full-stack construction of the content alliance product from scratch, completing research on overseas content products, initiating the project in July, and completing the MVP version by end of September. From media integration, to recommendation capabilities, to commercialization, reaching an average daily revenue of $500+ by December.

- Responsible for the overall design of commercial, independently completing product planning, basic advertising functions, and data funnel construction, including downloads, launches, and video ads in the content feeds.- In terms of resource coordination, work with the budget end to analyze ad conversion effects and bring in fixed investment clients, match with graded media traffic to maximize monetization efficiency; drive business and operational traffic audits to achieve the first e-commerce festival peak commercial consumption exceeding one million.- Commercial's daily consumption increased from a few thousand yuan to over a million, with CPM increasing by 3 times.

Responsible for the construction of the Content Product Union datasystem, including the underlying data infrastructure such as business event design and the definition of wide table dimensions; core business data dashboard, media red and black list, analysis platform, AB testing, and email report system

- Resource coordination: Introduced more than 10 product lines from inside and outside Baidu, including Baijiahao, Baidu Knowledge System, video categories, soft articles, etc.- Content construction: Normalized the output of various content sources, optimized the recommendation sorting strategy for channels; supported both general and customized channel demands, increasing the number of channels from 56 to over 80+.- Content recommendation strategy: Enriched content quality scoring models, introduced rules for filtering low-quality content, optimized and upgraded content recommendation strategies; provided refined and standard versions to meet different media content demands; increased average reading time by 28%.- Responsible for the planning and design of the content operation platform. Built modules for special topic management and advanced searches, serving the management of content operations themes and daily manual inspections. In 2019, supported the construction of 860 special topics, saving half the labor cost for manual inspections.

- Responsible for the overall design, building the entire system from scratch. Offering two sets of product access solutions: native and template. C-end designs mixed information, video recommendations, galleries, local, novels, and other channel content and interactions, and provides SDK scene demos to guide alliance media for rapid integration; B-end opens access to the Baiqing Platform, allowing media to self-serve access to the Content Alliance SDK.- In 2020, SPV exceeded 100 million, traffic grew by 4 times+, consumption increased by 15+ times, driving the platform to exceed ten million in consumption.

Engaged in advertising business-related testing work, including web automation, interface automation, and stress testing. Monitoring, troubleshooting, etc.

This is an automation team. Our working is to deliver in-sprint automation scripts to support other three scrum teams's regression testing and smoke testing. 1. Define automation strategy2. Define in-sprint automation Definition of Done document3. Define coding standard and working process4. Release backlog, function backlog and sprint backlog define for automation5. Daily Scrum meeting6. Sprint retrospective

There are some projects, like: 27 Devices, IRS708, DC and PAFWaterfall projects:1. Project management and communication2. Test strategy and test plan design3. Project data matrix collection and analysisAgile Projects:1. Automation release backlog, function backlog, sprint backlog define2. Test strategy design and resource plan3. Daily Scrum meeting4. In-sprint manual testing and in-sprint automation scripts design management(Framework : QTP+ALM)5. Collection the agile project metrics and analysis. Sprint retrospective.

There are many projects, like : eSAM, SAP, Sparks and UPSI1. Analysis requirement documents and design manual cases2. Use ALM for test case management and exectuion3. Submit CRs and defects in ALM for track4. Summary execution status and send out daily report5. Design two model automation scripts for IRS, use tool : QTP

May 2009 - May 2010 QAMay 2010 - April 2011 QA Project Lead with 5 team membersBank Projects. Projects for ICBC and SRCB1. Communicat with bank business person and write the analysis documents. 2. Design test strategy, test plan and arrange tasks; 3. White-box testing about DAO services and Ibank accounting services (Java); 4. Maintain database of SQL Server and DB2(Toad)5. Define project CR management flow and defect management flow. Self learn Bugfree-testing management tool, and use it for projects.6. Design server and client installation technical docoments;7. Design user’s guide documents.