Isabella Stadlin Email & Phone Number

Bâle, Suisse

Branche: Pharma II Abteilung: MarketingBeschreibung: Brand Manager für die Marken OMEGA life (Nahrungsergänzungsmittel), Blistex (Lippenpflege), Andrea (Körperpflege für Frauen) und Mennen (Körperpflege für Mennen). Ich bin verantwortlich für Umsatz, Marktanteile und die Einhaltung des Budgets. Zu meinen Aufgaben gehört die Erstellung und Implementierung von Brandplänen sowie die Erarbeitung von Marketingkampagnen, einschliesslich digitaler Aktivitäten. Ich entwickle das Markenportfolio weiter, initiere neue Produkte, Verpackungen, Designs und Promotion-Konzepte. Zudem erstelle ich Markt- und Wettbewerbsanalysen und leite daraus Massnahmen ab. Ein weiterer Schwerpunkt meiner Tätigkeit ist die Weiterentwicklung zielgruppenbezogener Customer Journeys im B2B- und B2C-Bereich. Darüber hinaus trage ich die Verantwortung für die Kontrolle und Einhaltung des Marketingbudgets.

Therwil, Basel-Country, Switzerland

Branche: FMCG II Abteilung: Retail MarketingBeschreibung: Ich war verantwortlich für die Betreuung der Marke Colgate in der Schweiz. Meine Aufgaben umfassten die Entwicklung und Umsetzung von Produktneueinführungen sowie insight-basierten Trade-Marketing-Kampagnen und -Strategien, einschliesslich der Aufbereitung alternativer 5P-Szenarien als Entscheidungsgrundlage. Darüber hinaus passte ich die Markenpräsenz und Aktivierungskonzepte an die verschiedenen Handelskanäle an, wie zum Beispiel den Detailhandel, Apotheken, Drogerien und den E-Commerce. Ich identifizierte Wachstumspotentiale im Retail-Umfeld und war verantwortlich für das Tracking und die Analyse von Produkten, Wettbewerben, Marken und dem Markt durch das Nielsen-Tool.

Therwil, Kanton Basel-Landschaft, Schweiz

Industry: FMCG II Work Department: Retail Marketing Description: Supporting retail marketing plans for the swiss brands elmex and meridol. Concerning artwork creation for ads, posters, patient brochures, POS materials, and give aways. I am also involved in POS materials introduction to customers by finding the best way to allocate our products according to their needs. Liaising with vendors is one of my daily tasks, with the goal of developing new materials that help the brands achieve brand image and higher visibility.As a marketing member I got to analyze the Swiss market through the Nielsen Tool. I propose explanation on the market’s behavior and provide solutions to recover in Share of Market when possible.Last but not least, I help to prepare information to customers (Migros, Coop, Denner, Pharma channel, etc.) concerning new products and relaunches.

Basel Area, Switzerland

Industry: Non-Profit Organization II Departments: Digital Marketing, AdministrationDescription: Coordinated logistics and budgets for international events, such as conferences, conventions, and seminars. One of my main goals was to bring alive and maintain the registration portal and the CMS for the WLA's flagship, the World Lottery Summit (WLS 2018), held in Buenos Aires, Argentina. I also served as a mediator between the WLA and its Latin American partners in preparation of the WLS 2018. In other international lottery events, I got to write articles and reports that were published in the WLA magazin. Besides, I worked hand by hand with the WLA Security team to maintain the certification process for WLA lottery members and WLA associate members. And accounting was also in my list of tasks. I assisted the accounting department with cost allocation, invoicing, reminders, and payment management.

Cali, Colombia

Industry: FMCG II Work Department: MarketingDescription: I Led different processes of product creation, always keeping in mind lead times required for their execution. This included the analysis of the imported demand and exported demand, from each of the countries involved, both the country of origin and its destinations. Also worked on design and packaging projects to assure succesful products' launched. I supported the brand manager on the strategic plans for the brand and each one of its SKUs. Through the Nielsen Answers Tools, I analyzed the market moves and provided solutions to create pricing projects with the objective to analyze each of the possibilities to achieve the best Share Of Market (SOM).

Cali, Colombia

Industry: Education II Work Department: MarketingDescription: I managed and administrated the events related to the Marketing Bachelor’s program. I was in charge of the coordination of the related activities and schedules. I worked hand by hand with the Bachelor's director to determine and create the best way of communication regarding the target needs and the objectives established by the university committee. I had to update frequently the program's Database.

Master'S Degree, Digital Marketing

A Digital Master in Digital Marketing

Bachelor'S Degree Honor Cum Laude, International Marketing And Advertising, 4,47/5,00

Activities and Societies: Tennis, AEMIP, Icesi Solidaria, Curriculum Committee

University Exchange Master Program, International Business And Management, 15/20

Activities and Societies: Erasmus groupInternational Exchange Master Program

High School, Secondary Education And Teaching

Activities and Societies: Theater group, Rock-Pop band