Isabella Espinal Email & Phone Number

Miami/Fort Lauderdale Area

Key Account Coordinator (PUIG/HERMES/EUROITALIA/CLARINS/INTERPARFUMS)Responsible for over 25 brands in Martinique, Guadeloupe, French Guyana for 21 Accounts with 52 POS(Reporting directly to Sales Directors) Sales Coordinator:Order processing (+50 orders per month)Manage POSM allocation File (+300 SKUS)Logistics Coordinator - Liaison between Warehouse team and Customer Follow-up on monthly Sell-In targets and responsible for monthly Sell-Out reportsMarketing Coordinator:Animation Support: Follow-up on POSM implementation in the store and resultsFollow-up on novelty ordering (creation of Fragrance ID’s, implementation of launch orders) Forecasting Novelties and Launch POSM with Sales DirectorSupervision of Field Team:Main liaison between field team (3 Retail Managers) and Miami OfficeTeam Event Coordinator:Organize team building events, Coordinate Corporate Events; including budgeting, decor, catering and entertainment, etc.

Miami/Fort Lauderdale Area

Market Reports - Sales reportsProduct Knowledge and Inventory Management SalesPromotional CalendarSocial Media Updates

Honduras

I managed the magazines social medias, keeping in contact with our followers and running promotion planning, fashion and trend suggestions, and news. My job also required writing articles in our online presence as well as for the printed edition, regarding fashion, current issues, social events, and interviews in addition I was part of the editing team for the whole issues content. I practiced my software skills by designing the layout of the magazines pages for their individual content, and for my own content. Lastly my position allowed me to get involved with the photoshoot aspect of the magazine aiding in styling and theme work.

Gainesville, Florida Area

Conducted virtual presentation for Cutco products. Worked on marketing techniques and was a promotional assistant.

Honduras

Mainly I took control of Estilo's 'Teen' edition that comes out quarterly, I was the editor controlling content, photoshoots, article writing, and production. This was a worldly experience since I had to oversee the work of others and work on various aspects simultaneously.I was in charge of keeping track of important social events that required the magazines presence for pictures, I filtered the images afterwards, tagged them with the corresponding names, and placed them inside the spreads layout.Helping with important photoshoots for the cover, managing the clothes and accessories as well as the models, props, and any inevitable unplanned situation that might come up. A lot of marketing was done ranging from sponsoring events to publicity inside the magazine and on its website, all of which I aided in managing.