Isabella Petti Email & Phone Number

Singapore, SG

Singapore, SG

-Cross-functional leadership and partnership to deliverfull-funnel marketing strategies to engage and retainconsumers.-Managed teams to plan and execute go-to-marketassets across campaigns, email, influencer andeCommerce to support 5 product launches at once. - Initiated and lead team through product positioning workshops to develop product strategy.

Singapore, SG

Floorcare Category Marketing Intern

New York, NY, US

• Assists with preparing client-facing application and presentation materials for domestic and international potential clients, such as those from Saudi Arabia, at times in teams spanning many disciplines and time zones.
• Supports office-wide effort to submit 20 entries for regional and national design awards though collaborating to prepare submission and review it in detail while coordinating with many stakeholders. Lead team for.
• Creates and updates over 100 employee project resumes, which entailed communicating office-wide to all levels of the firm.
• Initiated advancements in social media strategy through implementing a social media calendar, analytics tracker, and strategic hashtag usage.

Chicago, IL, US

• Lead contracted team in research of eCommerce search and filter capabilities of over 50 retailers, and acted as point of contact between Label Insight and team.
• Introduced reporting of eCommerce site quality through analyzing user experience for efficiency and ease of use.

Saint Louis, Missouri, US

• The research defined categories of human rights violations, so corporations could self-diagnose and predict violations, and created a new database to support further research.
• Researched violations through collecting and validating data by following a coding scheme to appropriately categorize over 10,000 possible violations.
• Identified limitations and proposed revisions to coding framework that were accepted by the research team.

Chicago, IL, US

• Reduced events operational costs by over 60%, through detailed cost analysis and implementing an event ROI tracker.
• Increased LinkedIn and Twitter engagement by 50% through creating and executing content strategy, writing copy, and tracking and reporting analytics.
• Supported Marketing and Sales through competitor and industry analyses that improved divisional strategies.

St. Louis, MO, US

• Assisted in the development of a marketing campaign to be introduced at over 60 organizations through designing marketing materials and an email campaign.
• Wrote copy for news publication, Happenings.

St. Louis, MO, US

• Researched grant application Best Practices; presented findings to the President and CEO of the Arts and Education Council.
• Improved the grant application process (which awarded up to $150,000) by identifying weaknesses, drafting and testing new application, evaluating its scoring procedures.
• Took initiative to restructure vacation/sick day tracking and password records to enhance departmental organization.

Wheaton, IL, US

• Transformed conversational interviews and additional sources into a compelling story within an SEO-optimized blog post.
• Designed logo for new educational program.

Bachelors Of Science, International Business, Marketing, French Majors

French Studies