Proteinish ambition is to become Sweden's leading development and production partner for new Swedish plant-based foods.Proteinish develops plant-based protein products based on Swedish raw materials for private label and white label production.

Representing Proteinish as a board member along with key industry actors, with the help of Rud Pedersen Public Affairs chancellery we act to promote the transition to increased production and consumption of plant-based foods.

Tjejzonen is Sweden's largest support organisation whose purpose and goal is to work preventatively and strengthen the mental health among all those who define themselves as girls in the ages of 10 to 25. The programs of the organisation are based on the belief that the interpersonal meeting and the conversation itself is changing, bearing, and has an empowering effect.

Delivering both on customer projects as well as internal business development to benefit the company and prioritised strategic management activities. I lead cross functional streams and innovation projects from ideation and business case to production, ensuring client satisfaction, sustainability, and profitability along the way.Managing customers and internal stakeholders alike, I led product development projects from idea and customer onboarding to production and launch in retail or food service.

Built, developed and maintained key customer relationships providing customers with in-depth expertise within plant-based sustainable food development, category and production for retail and food service. Building upon long-time customers and ensuring their success in our partnership as a food production partner for private label and white label customers. Led New Product Development processes from customer ideation to completion and production with high satisfaction and on-target profitability. Development and execution of the commercial strategy by driving sales towards existing and potential customers.Worked with the biggest clients within the Nordic food industry.

Represented Food for Progress as a board member along with key industry actors, with the help of Rud Pedersen Public Affairs chancellery we act to promote the transition to increased production and consumption of plant-based foods.

“Kindnessfood” and later on “Kind Impact” addressed sustainability challenges both environmental and social through projects, lectures, workshops, collaborations and climate conscious product & services.

Founded and launched My Kind Box in 2017, addressing the many sustainability challenges connected to menstruation. My Kind Box worked as an online based subscription with customized monthly boxes with certified organic, biodegradable and consciously produced hygiene products. As a bonus each box contains “kind gifts” (vegan, organic and sustainable products) to also inspire the customer to consume more consciously in their everyday lives. Spring 2017: accepted to Blekinge Business Incubator and granted a spot in the Startup Academy Spring 2017, becoming one of the two companies selected to proceed as “incubator company”.2017 and 2018: received two grants of Innovation funding from VinnovaWinter 2017: launched the first version of online subscription My Kind BoxWinter 2018: launched a new and improved version of the website