Isabelle Lam Email and Phone Number

• Maximized the SEO score of blogs and websites to generate increased web traffic and online engagement• Wrote sales and e-mail marketing campaign content • Managed social media accounts for clients• Created marketing content for social media ads, posts, pitch decks, press releases, video scripts, etc.

• Authored survivor stories for the global content bank• Wrote press releases for publicized rescue operations and arrests to highlight IJM’s work• Monitored social media activity with Sprout Social

• Used Excel to organize data for national quarterly reports • Monitored national inboxes for requests and inquiries• Conducted research to streamline national processes

• Prepared messaging and content for regional communications• Developed branded materials based on PCL’s visual identity, such as posters, logos, and infographics• Wrote and edited a range of print and electronic communications products• Created content for internal communications• Authored feature stories

• Developed, drafted, and edited short- and long-form content including ad copy, profiles, newsletters • Created headlines, taglines, messaging statements, narratives, campaign copy, and clear call-to-actions to support marketing campaigns and product launches • Identified creative ways to repurpose various content for marketing purposes • Contributed to messaging and content as needed for public relations, corporate communications, social media, and employee communications • Worked collaboratively in a team environment composed of Digital Marketers, Graphic Designers, Web Designers etc. • Maintained consistency with corporate style guidelines and ability to proofread to ensure the highest quality standards

• Initiated long-term projects such as a compilation of available student jobs during the pandemic in Toronto, Montreal, and Vancouver to expand opportunities for co-op students and employers• Authored articles and interviewed co-op program participants for a LinkedIn Spotlight Series to better connect Carleton University’s co-op program with a network of students and employers• Created a promotional video montage documenting student experiences with the co-op program using Adobe Premiere Pro• Improved internal communications by creating a newsletter for participants in the co-op program• Gave direction and answered FAQs from students for an Engineering Instagram Spotlight featuring the co-op program • Designed infographics with the use of Canva

• Created a proposal with a regional advisor for a precedent case regarding the use of emotional support animals in the workplace to streamline a national process • Used Excel extensively to create graphs and charts for the annual report as well as master spreadsheets for national statistics sorted by region• Updated the National Attendance Management Program training deck and led a national team meeting to discuss the changes• Revised the National Attendance Management Program Powerpoint presentation for future use to train managers nationally• Created concise and visually appealing infographics with the use of Canva to promote campaigns and make tip sheets

• Created a cohesive camp theme and an engaging schedule for daily activities on a low budget• Supervised field trips and worked effectively with a team of counsellors• Communicated with parents efficiently by updating them about campers’ progress

• Guided international students towards the proper resources on campus which enabled them to become more knowledgeable about the various services offered at Carleton• Assisted international students in finding solutions to personal, academic, and social issues by facilitating discussions on cultural differences and creating a safe space for students to share