Isabelle M Baker Email & Phone Number

Gerrards Cross, GB

Marlow, England, United Kingdom

Bedford, England, United Kingdom

Chessington, England, United Kingdom

Bracknell, England, United Kingdom

Westcon Comstor is a Value-added IT-distributor of leading solutions in Security, Collaboration and Networking. We are transforming distribution through our global capabilities in Cloud, Global Deployment and Services.

Amersham, England, United Kingdom

Kings Langley - Hemel Hempstead

• I was responsible for managing B2B and B2C marketing strategy to enhance sales.
• Drove local marketing plans with distributors and partners to support the local sales teams with their pipelines.
• Support regional sales managers in the development and implementation of the local channel marketing plans based on the EMEA marketing strategy.
• Implemented local retail marketing plans to enhance exposure to end-users, increase sales and at the same time measure the ROI.

Reading, United Kingdom

• I was responsible for the complete end-to-end coordination and management of demand generation programs including planning, organising and executing programs that generate new prospects and advance existing.
• Developed quarterly marketing plans consisting of multi-touch, multi-dimensional programs including inbound and outbound tactics.
• Drove an effective marketing plan to support pipeline goals, aligned with the Regional Sales leaders resulting in an increased pipeline of $2m for both regions.
• Established and managed regional marketing budgets of over $600,000 between channel and end-users.
• Created and executed account-based marketing strategies aligned with sales goads.

Farnborough

• I was responsible for planning, organising and executing programs that generate new prospects and advance existing opportunities for the sales team.
• Developed quarterly marketing plans consisting of multi-touch, multi-dimensional programs including inbound and outbound tactics.
• Drove an effective marketing plan to support pipeline goals, aligned with the Regional Sales leaders resulting in an increased pipeline of $2.5m.
• Established and managed regional marketing budgets of over $300,000 between channel and end-users.

Basingstoke

• I was responsible for creating and developing quarterly marketing plans to generate leads utilising the full marketing mix.
• Developed quarterly marketing plans consisting of multi-touch, multi-dimensional programs.
• Drove an effective marketing plan to support pipeline goals, aligned with the Regional Sales leaders.
• Engaged with regional channel distributors and partners to build marketing plans driving demand and increase customer base.

High Wycombe

• I was responsible for leading and managing a team of 6 people to increase lead generation for the regional sales teams.
• Instigated the marketing strategy using the full marketing mix ensuring that sales objectives were met, resulting in increasing Manchester United contract by $1m.
• Implemented the value proposition service matrix to maximize service positioning enabling sales growth.
• Generated new business sales leads, coaching the telesales team to target C-suite and increased leads generation by 10%.

Bracknell

• Responsible for managing European marketing campaigns.
• Creating and supporting corporate marketing campaigns across EMEA.
• Communicating and rolling out campaigns to the European regional marketing team.
• Adapting global and UK marketing content for European markets and supporting sales teams in key account marketing initiatives.
• On-going day to day team support for all marketing initiatives and on-going internal communication with relevant departments and product teams.

Hemel Hempstead, United Kingdom

• Responsible for the implementation of the EMEA regional marketing strategy working alongside European sales directors and managers.
• Managed the EMEA marketing budget of £480,000 for Security and Fire strategic business units.
• Instigated the marketing strategic plan using the full marketing mix approach across the EMEA region and ensured that sales objectives were met with a growth of 40% year on year.
• Implemented the marketing communication strategy, reinforcing product positioning.
• Negotiated and launched channel partners strategy to maximise product awareness.

Enfield, United Kingdom

• Responsible for the marketing strategy supporting six divisions: Sales, Parts, Service, Finance, Recruitment and Rubber Tracks, heading a team of two people.
• Managed the marketing budget of £160,000 and negotiated manufacturers’ contributions to support the marketing budget in excess of £30,000.
• Focused on the marketing mix strategy for each division and identified new market opportunities for existing and new products.
• Implemented leads generation to develop the existing customer base and increase the level of new customers by 5%.
• Launched a manufacturers’ Olympic committee to become a second tier supplier to the Olympics Development Agency.

• Responsible for the implementation of the marketing strategy, brand awareness, re-positioning of the products, market analysis and proposals for new markets.
• Instigated an innovative consumer advertising campaign with a spend of £30,000 resulting in one hundred enquiries per month.
• Achieved 50% cost reduction by handling mailings in-house and standardised copywriting for a launch, saving in excess of £3,000.
• Implemented PR strategy to target national newspapers and magazines to maximise coverage in publications such as Saga Magazine, Asian magazines and Scottish newspapers.

• Implemented and managed the Marketing Division, operational since 2002, heading a team up to six people. Responsible for market research, exhibitions and roadshows, design and editorials, website and marketing plans.
• Created a new Corporate Marketing Centre with a budget of £24,000 within a deadline of two months.
• Initiated and guided the recruitment of students using an external agency to match the requirements of the businesses.
• Created and developed an overall project management programme to achieve deadlines within six months.
• Created pop-up display for roadshows and exhibitions, saving around £5,000 in design costs.