Isabelle Y. Email & Phone Number

-Create and manage social media content and strategy for NASA's James Webb Space Telescope mission-Helped grow the @NASAWebb X (Twitter) and Instagram audiences from <450k to 3M+ followers each-Served as co-lead for a 10-month award-winning campaign for the Webb Telescope, spanning from its historic launch through the release of its first images-Developed visual identity for the Webb mission through standardized graphics, multimedia content on social media-Coordinated live social media events, such as NASA's first-ever Twitter Spaces event in 2021 (68k live listeners), plus its largest Twitter Spaces of 2022 (269k total listeners)-Wrote news features, blog posts and more based on mission milestones

Greenbelt, Md

-Produced 10 satellite media tour campaigns, including campaign with 90+ TV/radio station bookings for the Apollo mission's 50th anniversary-Received Group Achievement Award from NASA Administrator for establishing communication strategy for new NASA mission, Robotic Refueling Mission 3-Wrote web features promoted by NASA, "liked" and "retweeted" thousands of times across social media platforms-Crafted engaging social media posts and helped establish new strategic guidelines for NASA Goddard's Facebook, Twitter and Instagram accounts-Coordinated documentary crew visits, center tours, in-person NASA scientist interviews and NASA launches/events

-Directed all in-house content strategy for digital student paper, maintaining average engagement rate of about 10 percent-Oversaw the editorial process for team of about 60 writers-Worked with Editor-in-Chief and Section Editors to address internal problems, including issuing corrections and resolving staffing disputes-Scheduled and published daily articles and social media posts-Helped grow Facebook, Twitter, and Instagram followers by a combined total of 1,000 people

-Supervised and trained team of about 10 copy editors -Established new house Style Guide standards and procedures to reflect inclusive and independent values

-Contacted press and composed press releases for news/events of engineering-based club with intention to create autonomous Mars rover-Created regular, engaging content for organization’s social media accounts (Facebook, Twitter, Instagram)-Managed summer recruitment through intensive social media and email campaign -Grew Facebook followers by 400 percent within six months