Isabelle Bellin Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Manage and develop B2B Forrester's users clients community in different industries such as Telcos, Media, Construction, Services...Engage with C-Level Executive (CMO, CIO, CDO, CISO) to help business and technology leaders use Forrester "customer obsession" expertise to accelerate growth and have the confidence to lead digital, CX and IT transformation in today's unprecedent changes.

Paris Area

Consulting Business support for board members and C-level managers in their sustainable customer relations policy and in their CRM strategy (customer segmentation , CRM deployment...). Partnership with internal teams.

Paris

Development of brand awareness and innovation at EXTENDAM, European leader in Private Equity specializing in business hotels (with 2.7 billion € in assets, 268 hotels in Europe).Definition and implementation of customer segmentation and the CRM tool (Salesforce)Partnership ecosystem management with roadshow organisation and content production.Board member.

Paris

Definition and execution of the marketing and digital strategy to expand access to property savings products and to win over new targets and lead growth revenue management.Go-to-Market strategy to build new distribution partnerships and digital subscription to win younger customers. Support Sales Team in crucial moments : RFP responses, commercial pitches, market intelligence speaker for Sales roadshows.Management of market studies, satisfaction, exploratory studies, real estate… Show more Definition and execution of the marketing and digital strategy to expand access to property savings products and to win over new targets and lead growth revenue management.Go-to-Market strategy to build new distribution partnerships and digital subscription to win younger customers. Support Sales Team in crucial moments : RFP responses, commercial pitches, market intelligence speaker for Sales roadshows.Management of market studies, satisfaction, exploratory studies, real estate savings barometer with OpinionWay. Forecasting.Definition of CRM strategy, customer experience and lead nurturing via Salesforce.Board member. Show less

Development and execution of a new brand identity within local Bouygues Immobilier agencies to expand the power of the brand impact over its competitors. Survey management (analytics, profiling, segmentation...)Task force member for calls for tenders to local communities and mayors on urban development plans.Drive organization transformation with Sales Director to align central Marketing and Sales and empoxer teams in regions for better combined results.Board member.

Definition and implementation of the loyalty strategy for SFR's prepaid customers (several million customers)PNL management with financial controllerSetting up event partnerships to reach the customer baseLeadership of a team of 7 product managers.

Launch of a new brand, Universal Music Mobile (Joint Venture between SFR and Universal Music)Launch of a new product (the blocked account) on the telephone package marketMusical partnerships (The Ten Commandments, chat with Vanessa Paradis, etc.)

Music content ManagerDefinition of the content strategy for music and cinema content for Vizzavi portal.Development of exclusive partnerships.

Launch of telephony offers for specific targets: young people, women, etc.

Launch of the telephone information call centre (712)Participation in the launch of the first telephony offer for the general public: OLA

Cannes Area, France

End of study internship (SKEMA)Thesis on customer reception and mystery visits

Education record

Master In Management, Marketing