Isabelle Klein Email & Phone Number

I am responsible for successfully onboarding clients by overseeing all communication, project continuity, and alignment across internal and client teams. I work to ensure that the first stage of our dealers' relationships with Broadlume runs seamlessly and effectively.I oversee 80 accounts on average for our website packages and FSU Retail Selling System. I am the lead onboarder for our FSU Retail Selling System program and spearheaded the onboarding process. I have increased team productivity since I started this initiative in March 2022 through new SOPs resulting in nearly 90% of the accounts receiving their Retail Selling System and going "live" to begin selling their products.I manage all communications with my dealers for an average of 3 months and work as a project manager internally across our departments. I have experience de-escalating situations and quickly coming up with effective solutions that benefit the dealer and Broadlume. Navigating conversations about billing, logistics, and website edits is something that I do on a daily basis. I work every day to build authentic relationships with each of my dealers so they know I will be their voice within Broadlume.

Sarasota, Florida

At Broadlume, I actively developed optimization strategies that increased the dealers’ organic search engine results rankings. I achieved this through keyword research to use throughout the dealers’ websites in addition to valuable content topics and analyzed and monitored website performance through Google Analytics and Google Search Console. I was often required to offer solutions for website traffic updates, primary market questions, and Google Search Console errors where I communicated high-level website metrics to Account Managers clearly and concisely. I also energetically collaborated with other departments while being responsible for three parts of the launch process. I was responsible for managing the transition of our 170+ monthly blogs to a new team member which entailed content ordering, posting, and uniquely optimizing each blog. I also spearheaded a process to monitor current blogging clients' topics using website metrics and keyword research to optimize their SEO value and decrease dealer concerns with performance. Broadlume, formerly AdHawk, is the world’s largest provider of digital technology to the flooring industry. With its family of companies—FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores—Broadlume is redefining the way flooring is bought and sold.

Bradenton, Florida, United States

My work with REinspired Boutique involves managing promotional social media posts for multiple brands with a broad range of product types while actively defining the messaging, engagement strategy, and brand voice in collaboration with the owners. This work has resulted in an increased Instagram following by 78% and their Facebook page likes by 56% since March 2020. This increase was primarily from organic growth using hashtags and cross-promotion. I have also run Facebook ads for their Monthly Courtyard Market events that have increased our attendance and overall market sales. I monitor their growth by analyzing their social media metrics to monitor and record milestone KPIs. I launched their monthly newsletter using Mailchimp with an average open rate of 27% as well as designed their website with Squarespace website builder. I continuously design custom business graphics for commercial and online use with Adobe Illustrator and Canva and provide event and product photography and videography services. I played a role in the launch of the Monthly Courtyard Markets, where I communicate with local vendors and customers directly and solve day-of roadblocks. I actively collaborate with 5+ visionary partners who are responsible for different areas of the boutique ensuring the brand messaging is consistent across all customer-facing areas.

Orlando, Florida Area

Throughout my time with the Recreation and Wellness Center, I was part of a group that created graphic design content for fitness-related events and programs. I managed multiple projects in a team setting to increase facility attendance, including programs and events. One of my most successful projects was where I developed a marketing strategy for distributing advertising materials campus-wide plus in neighboring locations. I also assisted in the development and execution of a strategic social media plan producing a 60-70% growth per month over 18 months. I learned beginner photography skills as I photographed special events for future advertisement and to raise awareness of the events and opportunities present for students.

Oviedo, Fl

I completed the Mattress Firm management training program and took what I learned to contribute over $70,000 in written sales within my first 3 months of selling. I worked in a high-pressured environment and easily adapted to a variety of customers while providing exceptional service. In this environment, I was able to effectively problem solve and manage issues brought up by customers before upper management needed to get involved. I worked to develop positive, trusting, and collaborative relationships that often lead to returning customers

During my time with It Works!, I compiled and updated presentations for field training, product research, and product development. I performed competitive analyses and conducted research to support new product launches. I also created and maintained the process for submitting and approving “before and after” pictures relating to product claims from our distributors. I set the international standards for marketing communications as well as researched and recommended website URLs for further international roll-out.