Isabel Loder Email & Phone Number

Région De Paris, France

- Propose and coordinate country based strategy for marketing, product, sourcing and operations- Ensure accountability of countries' results and report on top line KPIs- Project and crisis management (covid, brexit)

Région De Paris, France

- Management of the German Business development team (6 people) - Defining and implementing the commercial strategy - In charge of new seller partnerships

Paris Area, France

In charge of launching ManoMano.de (effective 11/2016): audit and adaptation of the website to German market standards; commercial development; team recruitment

Düsseldorf, Allemagne

• Working on the Biotherm body, fragrance, sun and men categories for the German market (Biotherm's strongest market in Europe).
• Analysis and reporting
• Daily product management and working on new product launches
• Trade marketing

Paris

• Working closely with the international product manager (Belgium, Poland areas), category manager, sales representative, with the regulatory, creative and purchasing departments.
• Daily product management: Project manager of the launch of multilingual products for the Belgian market; transition to the new international graphic charter; packaging updates in accordance with quality and regulatory.
• Trade marketing: Development of sales support tools and POP displays; recommendations to the clients.
• Communication: Establishment of sponsorships (sporting events) and of the communication plan with a public relations agency.
• Analysis and reporting: Analysis of the product portfolio; competitive and market intelligence; Nielsen database construction.

Région De New York City, États-Unis

• Assisting the general manager in the establishment of a Swiss premium skin care brand in the US and helping it evolve through different distribution channels (B2B, B2C).
• Analysis and reporting: Analysis of the product portfolio; competitive and market intelligence.
• Brand repositioning: choice of the product portfolio, translation and rephrasing of the products and brand story, creation of a beauty routine; first approach of the repackaging study.
• B2B Distribution: Establishment of the distribution system; sales orders processing; first approach of stock monitoring; first approach to the mid-long term distribution strategy.
• Trade marketing: Development of POP material; organization of the Karin Herzog booth at the Elements Showcase faire trade (New-York), and brand representative.
• E-marketing: online traffic and sales analysis (Google Webmaster, Magento E-commerce); first approach to the e-marketing strategy (search engine optimization, affiliation program, advertising, community building) with.

Msc In Management

Activities and Societies: Tutorat auprès de lycéens au sein de l'association Trait d'Union Multicampus Multiquartiers, Association.

Exchange Semester

International Marketing Strategy ; Behavioral Foundations of Strategic Management ; New Product Development ; Brand Management ; Economic.

Classe Préparatoire Aux Grandes Ecoles De Commerce (Ece)

2 years of higher education in preparation for the national competitive exams for leading business schools. Learning Economics.

Baccalauréat, Série Économique, Section Européenne Anglais, Mention Très Bien (18/20)