- Propose and coordinate country based strategy for marketing, product, sourcing and operations- Ensure accountability of countries' results and report on top line KPIs- Project and crisis management (covid, brexit)

- Management of the German Business development team (6 people) - Defining and implementing the commercial strategy - In charge of new seller partnerships

In charge of launching ManoMano.de (effective 11/2016): audit and adaptation of the website to German market standards; commercial development; team recruitment

Working on the Biotherm body, fragrance, sun and men categories for the German market (Biotherm's strongest market in Europe). • Analysis and reporting• Daily product management and working on new product launches• Trade marketing

Working closely with the international product manager (Belgium, Poland areas), category manager, sales representative, with the regulatory, creative and purchasing departments.• Daily product management: Project manager of the launch of multilingual products for the Belgian market; transition to the new international graphic charter; packaging updates in accordance with quality and regulatory services; stock monitoring; pricing; promotional operations management.• Trade marketing: Development of sales support tools and POP displays; recommendations to the clients.• Communication: Establishment of sponsorships (sporting events) and of the communication plan with a public relations agency.• Analysis and reporting: Analysis of the product portfolio; competitive and market intelligence; Nielsen database construction.

Assisting the general manager in the establishment of a Swiss premium skin care brand in the US and helping it evolve through different distribution channels (B2B, B2C).• Analysis and reporting: Analysis of the product portfolio; competitive and market intelligence. • Brand repositioning: choice of the product portfolio, translation and rephrasing of the products and brand story, creation of a beauty routine; first approach of the repackaging study.• B2B Distribution: Establishment of the distribution system; sales orders processing; first approach of stock monitoring; first approach to the mid-long term distribution strategy. • Trade marketing: Development of POP material; organization of the Karin Herzog booth at the Elements Showcase faire trade (New-York), and brand representative. • E-marketing: online traffic and sales analysis (Google Webmaster, Magento E-commerce); first approach to the e-marketing strategy (search engine optimization, affiliation program, advertising, community building) with a digital marketing agency. • Magento E-Commerce: Optimization of the brand’s website and reorganization of the e-shop (US platform); sales orders processing; promotional operations management; customer service.