Art Director, Graphic Designer
Chicago, Illinois, United States
Led creative strategies to enhance brand presence, overseeing a range of channels and creating a robust Brand Style Guide for company-wide brand consistency.Notable Achievements:• Revamped website, increasing user engagement by 29%.• Designed engaging social media templates, leading to a 40% growth in followers.Guided teams and external agencies, ensuring alignment with brand vision and quality standards.I was responsible for overseeing the company's brand presence across various outlets and developing effective creative strategies to enhance the brand's identity. One of my key achievements was the creation of the Brand Style Guide, which served as a comprehensive resource for maintaining brand consistency.In addition to this, projects such as designing social media templates, developing website designs, and crafting compelling event materials and in-house collateral. I ensured the success of digital art, photography, video, and social media initiatives by implementing quality control measures, including press checks, final reviews, and file preparation for print.One of my core responsibilities was to oversee the design teams and agencies, providing guidance and direction to ensure the delivery of exceptional design outputs. I created graphics for a wide range of print, digital communication projects, including direct mail, advertisements, brochures, event collateral, display graphics, websites, promotional materials, videos, and television content.Collaborating with the Creative Director, Heads of Departments, other creative team members, agencies, and the executive team, I worked to effectively communicate and elevate the brand of Elevate K-12. I played a crucial role in shaping a strong brand concept and establishing a prominent presence at events. This involved creating captivating event collateral, designing display graphics for booth sections, and executing various other branding initiatives to engage and leave a lasting impression on attendees.