Isabel Piaggi Email & Phone Number

Dallas // Denver // La

Denver, Colorado, United States

Vail, Colorado

• Responsible for answering, tracking, qualifying 150 leads per month within a 24-hour timeline.• Generate over 100 customized proposals per month with photos and sample cost estimates.• Coordinated over 1200 weddings and 800 corporate and social events. • Organized bi-annual think tanks with management to update all group functions food & beverage menus, custom menus and holiday menus. • Provide training and education to over 200 staff members within the organization. • Increased sales goals successfully met them by a 10% increase year to year. The currently fiscal sales goal is $5,000,000. • Accountable for closing all deals with an average of a 15% closing rate. • Maintenance and update of event calendars and reservation systems via the event booking system, Tripleseat, and Open Table for the restaurant. • Establish and maintain accurate filing and posting systems.• Created SOPs for the Sales and Events department. • Scheduled soliciting new business each week via online and offline avenues. • Responsible for the Sales & Events department.• Managed Invoicing, accounts receivable and follow-up of all group functions.• Reported monthly, YTD, and sales forecasting at monthly meetings with Managing Director and Owner.• Develop marketing strategy with visible sales goals attached in a quarterly bases to increase sales. • Development and management of all marketing, advertising, and public relations programs for the restaurant and event venue.• In charge of $100,000 annual marketing and advertising budget.• Coordinated website revisions, updates, and SEO optimization with an outside company to increase organic growth of the website. • Establish a role as a spokesperson for Larkspur in the community and attend 1 networking event per month.

Vail, Colorado

Greeting and escorting guests to tables during lunch and dinner service with a professional and positive attitude. Oversea the flow of guests within the restaurant. Manage the reservations and shift team. Liaise between back and front of the house staff. Maintain ambience of restaurant – lighting, music, cleanliness, hygiene. Oversea and pro-actively deal with guest queries and complaints. Advising guests on menus & beverage choices. Checking and dealing with guests special occasion arrangements eg. birthdays, anniversaries, honeymoons, weddings.

Miami/Fort Lauderdale Area

• Coordinated and directed between 10-50 events weekly for 5 venues in Miami Beach. These events including live performances by world famous DJs and bands, fashion shows, product launches, music festivals, and celebrity appearances. • Calculated and managed budgets for each event that ranged from $100,000 to $1,000,000. • Managed all details of an event from conception to execution such as talent contract, setup, timeline, entertainment, vendor, menus, and travel accommodations. • Created custom event order form that was distributed to multi departments within each venue.• Responsible for creation and distribution of all online and offline marketing/PR materials for each venue that ranged from $500,000-$800,000.

Miami Beach, Fl

• Oversees analytics of guest experience for a 5,000 square foot venue in Miami Beach. • Perform operational reviews with leadership to help analyze operations to help drive operating and financial efficiencies• Attend budget reviews and provide analysis on division-wide compensation and expense initiatives.• Provide reports and updates to the COO on a regular basis.• Provide overall operational support for property teams including the drafting of SOPs and process outlines in coordination with other shared services departments• Provide general support for the team in all marketing.

Miami/Fort Lauderdale Area

• Managed all sales for five interactive sites with a $2,000,000 yearly goal. • Supervised and coordinated all marketing with a $50,000 budget. • Coordinate and produce all regional events such as the following large scale 50,000+ person events: 2005 Pepsi Smash with Kanye West at Bayfront Park in Miami2006 Global Gathering Festival at Bicentennial Park in Miami 2006 Pepsi Smash with Gwen Stefani at Caesars Palace Vegas 2007 Bacardi B-Live at Bayfront Park in Miami2007 Pepsi Smash with John Legend at Bayfront Park in Miami 2008 Bacardi B-Live at Bayfront Park in Miami• Hired, trained, and supervised a staff of over 100 employees.• Planned all aspects of an event including but not limited to planning, set-up, execution, and break-down of all functions from large scale concerts and product launches for Pepsi. • Ensure the program is delivers the right outcome and meets the need of the business and participants.• Strategically plan and manage rotations, develop, and execute an effective communication plan to include all stakeholders, hold stakeholders accountable, and identify opportunities to grow the program.• Project Management for each program in the southeast region.

Hollywood, Florida

Provided high-level administrative support to the Sales & Marketing Department. Duties included coordinating both on-air and off-air promotions and events. Managed marketing team staff between 15-30 members. Responsible for interviewing, hiring, training, and scheduling of all staff member. Other administrative duties included managing calendar of events, prize coordination, database maintenance, budgeting, and creative designs for the marketing department.