Engagement Lead
Current- Execute strategies and campaigns to promote events and services while collaborating with staff colleagues to support overall marketing and communications plans- Write, produce, and develop plans for various communications, including print materials, press releases, web pages, project plans, electronic and print newsletters, etc.- Produce quarterly newsletters for key audiences: draft short summaries, curate and edit other submissions, format content in templates, and manage distribution as well as the email contact lists- Coordinate, format, and disseminate email communications using CRM and email marketing software- Draft social media copy and prepare graphics or other media for posting; maintain all social accounts- Maintain website, including posting new content; ensuring its appearance, structure, and functionality are consistent and effective; and working with web contractors- Collect and analyze website, social media, and CRM metrics to inform future communications efforts- Perform graphic design and editing work to create compelling content- Ensure events (in person, virtual, and hybrid) are well-executed by coordinating logistics, including but not limited to: list management, digital/printed materials, signage, catering, registration, vendors, A/V, run-of-show, speakers, staff assignments, day-of coordination, and post-event activities- Develop and place print and electronic media advertising- Maintain communications and marketing photo, print, and online archives- Assist with key stakeholders and related groups- Represent organization at select community events
