- Conceptualised and designed end-to-end solutions for operation teams- Conducted user research & testing to conceptualise and validate theuser interface- Led the implementation of an MVP and helped build the product strategy- Successfully identified and established the main KPIs and focus metric of the product- Defined jobs to be done and user flows to identify and prioritise users’ tasks and main features- Generated documentation and optimised processes and methodologies

- Successfully implemented growth design strategies resulting in increased conversion rates for banking products- Conducted in-depth analysis of both quantitative and qualitative dataIdentified valuable insights, generated hypotheses, and established KPIs- Led kick-off meetings and effectively aligned with stakeholders' requirements- Created and moderated co-creation and discovery workshops with internal product teams and stakeholders, applying design thinking techniques to set goals and generate backlog actions.- Defined user stories with a focus on growth.- Conceptualised and designed solutions aimed at achieving conversion goals, validating them through A/B testing.- Monitored and analysed results, making data-driven decisions and proposing iterative improvements based on established KPIs

- Led the design team on the implementation for Red en Red, a search and location solution adopted by multiple countries internationally, impacting positively the iteration process- Conducted usability analyses of commercial sites and insurance quote&buy flows to enhance the user experience- Developed and delivered training in Behavioural Economics to international teams within the MAPFRE corporate group, conducted in both Spanish and English- Applied Behavioural Design processes to optimise insurance quote&buy flows- Defined user stories with a focus on growth.- Contributed to scale up the design system (B2B) by creating and maintaining libraries and customising components to meet the product team's needs- Improved the handoff process with the dev team, ensuring the smooth transition of the product vision and promoting agile methodologies

- Conducted heuristic analyses, desk research and benchmarking techniques to identify the main pain points and set the project scope- Optimised navigation flows for a seamless and efficient user experience- Redefined and validated the information architecture through user testing using tree testing techniques- Created content-first wireframes to validate the layout and new features- Developed a new look & feel based on the client's existing graphic style in offline commerce and created a design library to ensure visual consistency- Designed the user interface and prototyped, adopting the new look & feel, for different breakpoints.

- Generated and developed innovative ideas by analysing clients' requirements- Enhanced brand identity and improved existing assets and guidelines -Built responsive WordPress websites using plugins and custom code- Ensured consistency and responsiveness of designs through the creation of a UI library- Facilitated seamless handover to development by prototyping and documenting solutions

- Content managing and creation for blogs- Responsible for planning and creating content for newsletters