- Bespoke branding consultation: development of refined branding and marketing launch campaign strategies routed on their unique purpose and DNA to maximize brand love;- Strategic Content Planning: creative and conceptual development of relevant content in social media; delivering engaging editorials, influencer marketing strategies, brand persona guidance, and prioritization of communication channels;- Commercial Storytelling and Pitches: creation and execution of strategic initiatives to support sales and enhance brand relevance: to Rosewood Hotels, prominent influencers ranging from 90k to over 1M followers, amongst other relevant clients.

Studying and developing scripts for TV and Cinema (Barcelona and São Paulo).

- Support and educate partnered blood banks in their needs of recruitment of blood donors using the Facebook "Blood Donations" tool, while participating in the improvement of the tool with constant UX feedback to the product team.- Create content and campaigns to expand the usage of the tool and blood donation awareness across the country.

Responsabilities: - Lead a team of 10 strategists in the development of local and regional branded content for news, entertainment, sports and kids clusters; - Management and review of workflow process between Ad Sales, Network, Legal and Marketing areas;- Development of new business opportunities: partnerships with digital companies & new projects developed in BR or in partnership w/ global teams.Achievements: - 200% increase in branded content pieces sales;- ProMaxBDA branded content winners- New workflow in 6 months;- War Room project and Twitter partnersip granted Spot bonus and brought 89% increase in the Awards package.

Responsabilities:- Build annual strategic plan for managed brands: FOX, FX and FOX Play; - Lead development for off air campaigns, including the creation of concept, key visual and a 360o transmedia plan in partnership with on air, content development and possible partners;- Management of talent and PR initiatives in order to create buzz around new productions; - Responsible for the social media and digital initiatives to build a new paradigm of kpi´s.Achievements:- Strategic plan as benchmark for all other brands.- Increased 125% the barter plan.- Completed transition of FOX handles from Argentina to Brazil in 3 months.

Area: Regional Marketing (GFO – Global Franchise Operations)Brand: NeutrogenaStrategic planning and long term pipeline development for Neutrogena facecare products for Latin America, leading a cross functional team: from the consumer insight and business case gate approval with Global board to the product manufacture with the plant and its launch strategy w/ research and talent hiring).Was responsible for launching NTG Deep Clean Makeup Remover Wipes, to approve and import Neutrogena Ultra Gentle and approve with global board Neutrogena Hydroboost.

- Accounts: Retail (Jan to Mar 2012) and Wholesale (Abr 2012 to Dec 2012) - Clients: Irmãos Russi, Irmãos Boa, Coopercica, EBC (Ikezaki), Santa Rita, CBS, Lider.Job Rotation: retail accounts management, being responsible for sales negotiation, POS excellence and other initiatives to increase sell out, working with goals system. Job rotation to offer marketing solutions and brand plans even more connected to clients and consumers.

Area: Local and Innovation MarketingBrand: SundownSupported campaigns development, lead sales upfront presentations and S&OP of seasonal product with high execution complexity .Developed several sell out initiatives in partnership with trade marketing such as promopacks, structures POS visits with the whole team during critical moments of the season and so on.Led integrated campaign involving BTL and digital activities in other states of Brazil (produced a show for more than 10K people).

Area: Account ManagementPositions: intern(Jan 06 - Jan 07), account assistant (Jan 07 - Apr 08) and account executive (May 08 – Jun 09).Clients: Nestlé, Johnson&Johnson, Warner Bros., Hotel Emiliano, Hospital do Câncer e Instituto Sou da Paz. - Regional Account management for 360o advertising campaigns.- Participation in 2 Cannes Lions winners campaign and led a gold effie award winner campaign.

Clients: Pernambucanas and Credicard Banco/SA. - Participation and coordination of CRM initiatives.