Isaiah W.'s Location
Portland, Maine Metropolitan Area, United States, United States
Isaiah W.'s Contact Details
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Isaiah W. phone numbers
About Isaiah W.
Provides multichannel retail, wholesale, direct, and agency revenue leadership and management. Orchestrated the (re)makings and performance of corporate and channel organizational models, brand architecture, physical/digital environments, sales funnels/lifecycles, merchandising programs, integrated marketing, and engagement behaviors within building supplies, financial services, fashion apparel, resort hospitality, or outdoor recreation industries. Delivered and/or operated multiunit inline, key account, franchise, license, dealer, and affiliate marketing and sales channels within DTC, B2C, and B2B. Led multinational, domestic, or regional change in support of transformations, expansions, M&A reorgs, rebrands, product pivots, or buyouts often with few resources.Specializations include distribution strategy, segmentation and pricing, channel and journey design, brand marketing, sales enablement, pipeline development, delivery operations, team development, and change management to increase market share, convert more opportunities, and drive margin growth. _ _ _ Highlights:➾ Steered the revitalization and record growth of an omnichannel stores region for Eastern Mountain Sports during and after an acquisition and merger.➾ Relaunched a stores franchise (licensing) division and platform in North America for apparel brand Life is Good during an unsuccessful rebrand amidst franchisee bankruptcies and high executive turnover.➾ Stood up a new portfolio management office to drive transformations for one of the largest banking design-build agencies in the U.S., Adrenaline Agency, during and after its buyout. Became part owner.➾ Forged record-setting inbound and outbound revenue and margin growth across all lines of business for an enduring construction materials manufacturer, supplier, and retailer under new ownership. Resigned to start up a business.➾ Managed a multi-award winning paddlesports outfitter from early stage to maturity and an award winning ski retail division for Omni Resorts during its acquisition and rebrand. Currently a certified SCORE business mentor and startup (stealth mode) founder.
Isaiah W. Work Experience Details
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FounderMaine Center For EntrepreneursPortland, Me, Us -
Founding PrincipalExperience Formations Group May 2023 - PresentHolding company for an emerging group of digital-first retail distribution entities that will change the landscape of how outdoor gear is discovered and experienced. -
Vp Of Sales And MarketingGagne & Son Concrete Products Feb 2022 - May 2023Belgrade, Maine, UsAsked to revitalize a 78 year-old manufacturer, supplier, and retailer of residential, commercial, and industrial construction products under new ownership.Responsible for: ➤ Acquisition, retention, and growth of 1,000s of dealer, contractor, and consumer accounts and 100s of distribution locations. Big box dealers include Home Depot, Lowe’s, Hammond Lumber, Ware Butler.➤ Audit and (moderate) refresh of brand, retail, and trade marketing tech, assets, and communications. ➤ Retail operations oversight for all inline locations including loss prevention.➤ Modernization, expansion, and productivity of the seven store inline retail operation.➤ Allocation and productivity of manufactured and resale inventory across all distribution points. ➤ Professional growth of a 35 member team.Performed/directed team restructuring and upskilling, brand repositioning, trade and consumer marketing, multilevel product and pricing strategies, in/direct selling, sales operations, retail ops and staffing, new store design/implementation/opening, store remodels, warehousing improvements, etc.Created and delivered new lead generation, conversion, retention, cross-sell, and upsell strategies and their metrics for success, flows, programs, evaluations, and continuous improvement practices. Designed and implemented the prototype store of the future.Due to severe budgetary/resource constraints, performed heavy execution level work, too. Including most creative, technical, and administrative initiatives. Occasionally performed retail sales to fill-in staffing gaps. Stood up new external vendors, partner co-ops, mar-tech, owned, paid and earned media campaigns, search/SEO, events, print, and more.Generated $28M in 2022—a comp of +$2.6M (a new record) on top of a lower labor cost of sales. Despite market setbacks (housing starts and permits fell double digits YoY) and internal challenges, sales YTD through Q1 2023 +4% YoY on gains in market share.✱ Resigned in good standing. -
Senior Leadership Team / Part OwnerAdrenaline Oct 2018 - Aug 2021Atlanta, Georgia, UsSold my share of the business in August 2021. -
Group Account DirectorAdrenaline Oct 2020 - Feb 2021Atlanta, Georgia, UsPerformed and oversaw client services innovation, project portfolio management, and relationship management for a group of F1000 financial institution accounts. Operationalized and directed the research, design, and delivery of retail banking transformations through executive-level strategy workshops, and regional or national survey, analytics, architectural, engineering, construction, merchandising, and CX L&D projects. Including prototyping, testing, and scaling localized market-matched store formats and their corresponding branding, communications, and staffing programs. Developed multiorganizational capacities that increased project volume, breadth/sophistication, and profitability. Innovated new service offerings. Value-engineered existing ones. Supported new client acquisition.➤ Guided the group's client GTM Research & Planning, Projects Design, Selection, and Execution.➤ Established new Test-and-Learn and Customer Success strategies and advancements.➤ Advised and steered Retail Distribution playbooks, Brand Guidelines; Store Formats Prototypes & Rollouts (staffed, self-serve, hybrid); Master Signage, Interior Design, Merchandising, on-premise Digital Marketing, cloud-based Assets Repositories, and CX training projects.➤ Steered the group's internal structures and assignments, roadmaps, resource allocations, budgets and kickoffs, productivity decisions, RFP submittals, MSA negotiations, and external partnerships.✱ Grew sales runway by 7.5X in 24 mos. (250% YoY for '21) w/ 94% margin growth.✱ Scoped, pitched, won, and ran the agency's 1st turnkey "branch on wheels" project w/ tour staffing.✱ Conceived, sold, and initiated a groundbreaking Retail Experience Success Scorecard project to monitor branch-level responses to new solutions on an A/B basis
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Director Of Client Strategy ManagementAdrenaline Feb 2019 - Oct 2020Atlanta, Georgia, UsPromoted to build, lead, and account-direct a new accounts development 'office' to better inform, value engineer, and provide enterprise clients with Retail Network & Experience Transformation and ongoing Digital Marketing. Developed an agile (recurring) system of Business & Use Case Analysis (due diligence), GTM Planning, Project Management, and Strategic Value Management methods to generate 100s of multiyear Retail Strategy, Environments, Marketing, Tech, and Analytics projects/contracts. Used projects as vehicles to continually inform, decide, evaluate, and refine retail CX programs for cost-effective market fit.➤ Formed dept. structure, roles, goals, frameworks, workflows, career paths and training tools. ➤ Recruited, and supported direct reports into Trusted Advisors & Master Coordinators.➤ Systemized and implemented a cyclical process of Design & Distribution Research (incl. market, customer, user, CRE, and regulatory studies), Strategy & Program Gap Planning (w/retrospectives), Program (Designs, Products, Services) and Execution (Process, Logistics, Quality) Improvements, and Adoption measures in addition to a cross-org integrated Global Project Portfolio Activity Tracker. All critical to solving years of root cause process accountability, capacity, quality and solvency issues.✱ The system 1) Improved solution viability, speed to market, ROI, 2) Cut excess project costs and time, 3) Restored team morale and account profitability, 4) Expanded and prolonged relationships✱ Grew penetration, deal size, and profits across Analytics, Branding, Design, Construction, Merchandising, Digital Marketing, and SaaS offerings.✱ Cut new builds time-to-market 20-30%.✱ Created a P2P cross-training tool. Cut ramp up time ~50%.✱ Account-directed the #1 US commercial bank; 7-fig sales 4X'd on 94% margin increase in 24 mos.✱ Dept. 7-fig sales grew 2.8X. Margin +65%.✱ Headed the Product, Sales, and Delivery of C-19 offering. Team produced millions in sales from scratch.
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Program DirectorAdrenaline Jan 2018 - Jan 2019Atlanta, Georgia, UsDeveloped and directed digital-physical retail experience program design, implementation (incl. manufacturing and construction), and marketing projects for clients by creating plans, conditions, tools, and checkpoints for others to thrive and do their best possible work. Organized the identification, innovation, and launch of solutions tailored to clients' market-specific growth and profitability potential. Responsible for the strategically compliant, timely, and on-budget rollouts of complete retail environments, on-premise digital marketing (incl. music and scent), and MSP networks. Served Financial clients with 50 to 300 locations and more than $3B in assets.➤ Imparted new communications, pricing, project design, work breakdown, scheduling, survey, due diligence, programming, design research, execution, adoption, and test-and-learn methods to improve the agency’s value to clients and earn more work.➤ Programs included tiered "kit of parts" brand, store design (workforce, architecture; branding, signage, interior design, merchandising, digital marketing, and UI tech), store construction, and digital network hosting (MSP) solutions. ➤ Devised and imparted behavioral and asset gap analysis surveys to inform change; retail strategy workshops; store format prototyping, design application standards, fabrication, and builds; and digital marketing programs.✱ Consulted, scoped, sold, resourced, and managed (from pre-design through post implementation) 45 major projects, including a 300 branch physical assets survey and a variety of staffed, virtual, automated, mobile, and trade show environment design-builds.✱ Nearly doubled project profit margins by streamlining integrated program delivery disciplines between multiple in-house and external planning, design, and production parties.✱ Asked to build and direct a new account strategy and management department.✱ Selected to be part owner/purchaser from the agency’s parent company. Exited Aug 2021.
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Financial ConsultantIsland Institute Jun 2017 - Apr 2019Rockland, Me, UsAsked by the CFO and Retail Director to recommend growth and efficiency improvements for the Archipelago division of the Island Institute—a highly respected socioeconomic development non-profit with an operating budget of $12M.Guided the analysis, design, migration, implementation, adoption, and management of a new omnichannel platform to support the next generation of growth and profitability of the brand’s quasi consignment based retail and e-commerce model.The retailer won Editor's Choice for Best Made in Maine store in 2019. Client was very satisfied with the results of the engagement and wished to rehire. -
Manager, Northeast MarketSierra Jun 2017 - Jan 2018Cheyenne, Wy, UsServed the Sierra Trading Post brand, owned by TJX. Managed new store build-outs, talent acquisition (50-60 hires/store), store operations management training, visual merchandising, customer service coaching, and loyalty activations. Opened stores in NY and MA. Left to join Adrenaline Agency. -
Strategic AdvisorEddyline Business Consulting Apr 2016 - May 2017Strategy and “localization” consultant focused on all aspects of growing and optimizing experiential businesses. Provides advisement, formal recommendations and plans, as well as management work. Clients include: Flowfold, an ecofriendly travel brand that successfully diversified into PPE B2B during the pandemic; and Gallery Concepts, a handcrafted souvenirs manufacturer with penetration across all major US ski resorts and national parks. -
Head Of Licensed StoresLife Is Good Oct 2014 - May 2016Boston, Massachusetts, UsRecruited to re-engineer, modernize, market, supply, and govern the licensed stores platform for improved solvency, growth, and DTC attribution during LIG's rebrand and product pivot. Oversaw $23M ($13M @ wholesale) across 69 US & CAN stores/accounts. Represented 450 staff. Co-directed 8 sales agencies, 1 Key Account Manager, the CAN distributor, and 9 partners (creative, design-build, AOR, production, POS, Affiliate, Co-Brands). Reported to VP of Wholesale & Interim President.➤ Overhauled and managed franchisee prospecting, qualifying and business planning; also channel licensing contract, corp. financing, exclusive product campaigns, apparel sales, merchandising, omnichannel marketing; and franchisee retention, acquisitions, and exits. ➤ Owned store prototyping, buildouts, store refits, channel product assortment and distribution, path-to-purchase tech; omnichannel, promotional, and event marketing. ➤ Created regional workshops, webinar trainings, and an intranet to equip franchisees with retail best practices, tools, and creative assets.➤ Implemented a new corp. sales process and trainings to prioritize “sell-through” over "sell-in". ➤ Revamped sales process, store locator page, affiliate channel, buy-planning tools, and promotional calendar.➤ Completed a chain-wide operations audit and assets inventory in Q115 to inform upgrades.➤ Devised and began implementing the chain-wide store rebranding program using tiered “kits”.➤ Brokered experiential campaigns (e.g. mobile tour) and product co-brands (Nat' Geo', etc.).➤ Supported the Hudson Group airport stores account (13 locations).✱ Implemented a new lead generation method, which drove applications +40%.✱ Launched new store build-out and visual merchandising program at 30% cost savings.✱ Added $2.3M (+$34/sf) same store YoY bookings, opened 5 new stores (next-gen) (+$1.6M), facilitated franchisee acquisition of 4 stores (14% YoY), increased client avg. ‘Open-to-buy’ 15% via improved inventory turns. -
Regional District ManagerEastern Mountain Sports Jul 2011 - Oct 2014Meriden, Ct, Us$30M Retail, Rental, Repairs, & Events Sales Volume | 12 Omnichannel Stores | Team of 300 / 12 DRs | Reported to VP of Stores | $6M Operating Budget. Promoted to guide the Mid-Atlantic stores in VA, MD, PA, NJ, and DE through the Great Recession, 2 restructurings, and a merger with 2 retailers. Managed all people functions, business planning, budgeting, store P&L ownership; selling, sales operations, CRM; educational events, community outreach; assortment planning, visual merchandising. Championed tech, workspace, and workflow shifts (Six Sigma 5S) to support BOPIS, SFS, CRM, WFM tech migrations and utilization. Also directed customer service, membership management, risk management, and facilities maintenance. ➤ Guided sales and service skill building (Outfitting Council and Verifiably Authentic Staff) and career succession plans and outcomes (Field Development Path).➤ Established area managers to coach visual merchandising, selling, and outreach. ➤ Collaborated with product development teams to improve features and assortments. ➤ Advised CEO on a special project to improve sales operations company wide. ➤ Liaised corp. and the private equity firm to conduct store pilots and investor events.✱ Reversed district from last to #1 for growth (+4.2 pts over chain avg.) 2013-14 YTD.✱ Known for outstanding succession, retention, productivity, and career development results. ✱ Top district mystery-shop scores, 95% (2014 ytd). ✱ Top district for YoY Loyalty program growth; +75% / 3 pts. over chain avg. (7/13 -14 ytd).✱ Top district for shrink score (.8%) – 32% lower than chain avg. ('12 - 13).✱ Transitioned district to the new 5S (Six Sigma Lean workspace) model fastest of all districts.✱ Generated $324M in incremental EMS Rewards (loyalty program) revenue over final 9 mos. ✱ Exceeded Profit Improvement Plan benchmarks: inventory turn, sales-to-payroll, processing time/u and cost/u, kWh/sf, rev/sf, GMROI, attribution, ADT, UPT, conversion, and dept. ratios. -
Store Manager - FlagshipEastern Mountain Sports Dec 2008 - Jun 2011Meriden, Ct, UsReversed sales and profitability growth from last (#69) to #1 compared to budget in the first twelve months and again the following year (2009-2011) through upskilling, lean workforce utilization strategies, motivational and succession planning practices, product assortment optimization, visual merchandising, and partnership building at the local and corporate level. ➤ Used advanced analytics to compel technical workforce, product, promotions, cross-channel attribution, logistics, and financial decisions that ultimately shaped corporate strategies, programs, and habits. ➤ Experiential marketing (e.g., climbing competitions, traveling "lunch and learn" product clinics, charity events, etc.) and team learning (e.g., group cross-training) were key to driving traffic, conversion, basket size, margins, voice of customer actions, loyalty, and lifetime value. ➤ Corporate Leadership deemed the store officially as a "Perfect Store".
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Sports Retail General ManagerOmni Hotels & Resorts Oct 2004 - Nov 2008Dallas, Tx, Us4 Stores, 2 Demo/Rental Centers | Team of 24 Staff | Reported to Resort Retail Director. Promoted to lead department-wide process and best methods implementation and adoption. Responsible for product buying, merchandising, integrated marketing, seasonal pricing and promotions, multi-unit operations, staffing and team development, product knowledge, vendor relationships, risk management, facilities management, and customer service.➤ Instituted the Omni Six Pillars of world class service culture➤ Implemented a new coaching, feedback, and reporting structure.➤ Devised and rolled out the first-ever Standard Operating Procedures (SOP's) division-wide. ➤ Oversaw the roll-out and adoption of a new POS system (RTP).➤ Created a new product training program in partnership with industry vendor sponsors. ➤ Created Club membership, Ski Race, Adaptive Skiing, and National Ski Journalist events.➤ Presented live product showcases on RSN cable network to audiences of thousands. ➤ Elected member of the Resort Cultural Committee in 2007. ➤ Assisted in the exclusivity deal of Elan Skis, Dalbello Boots, and Glen Plake (sponsored athlete).➤ Led the expansion to an on-mountain alpine ski and snowboard demo center; employed a 'try-before-you-buy' model to complement the traditional consultative sales and service model.✱ Improved GMROI through strong resource planning, smart pricing, exceptional sales disciplines, and shopping experiences. Grew YoY monthly conversion and basket size w/in each year involved.✱ Won "Best Nordic Ski Shop in New England (2006)", as voted by New England Winter Sports Representatives (NEWSR). -
General ManagerBelgrade Canoe & Kayak Mar 1998 - Oct 2008Reported to Owner | Managed $1.2MM Operating Budget. Oversaw all retail, rental, tours, and installations sales and service operations.➤Transformed what was the owner's "side hustle" into one of the largest independent paddlesports outfitters. ➤Achieved triple-digit comparative revenue growth in 9 out of 10 years by creating an unrivaled customer experience to include: 1) one of the market's largest and deepest product assortments, 2) an experiential product demonstration and learning center, 3) flexible pricing and payment structures, and 4) personalized advice and satisfaction policies.✱ By all accounts, became the leading sales person out of 800 dealers for Johnson Outdoors paddlesports conglomerate (Old Town, Necky, and Ocean Kayak).✱ Co-created a world record breaking attempt for the largest kayak and canoe flotilla (approx. 425 hulls were joined hand-to-hand). Drew over 30,000 spectators as part of an annual festival.✱ The business grew to become the Largest Independent Dealer of Old Town Canoes and Kayaks (out of 800 worldwide dealers), 6 years in a row.*Previous to assuming management responsibilities, was an associate for a few years starting in early HS.
Isaiah W. Skills
Store Management
Merchandising
Visual Merchandising
Retail
Loss Prevention
Inventory Management
Retail Sales
Store Operations
Inventory Control
Customer Service
Sales Management
Forecasting
Team Building
Hiring
Marketing Strategy
Marketing
Strategic Planning
Recruiting
Brand Development
Training
Event Planning
Operations Management
Trend Analysis
Leadership Development
Negotiation
Driving Results
Cross Functional Team Leadership
Employee Relations
Brand Management
Employee Training
Profit
Multi Channel Retail
New Store Openings
Business Planning
Event Management
New Store Development
Strategy
Employee Management
Multi Unit Management
Retail Buying
Merchandise Planning
Time Management
Business Strategy
Coaching
Performance Management
Change Management
Business Development
Licensing
Financial Analysis
Site Development
Leadership
Account Management
Sales
Customer Relationship Management
Sales Operations
Strategic Partnerships
Franchise Sales
Project Management
Go To Market Strategy
Community Organizing
Wholesale Operations
Product Management
Isaiah W. Education Details
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University Of MaineAnd Fitness Studies
Frequently Asked Questions about Isaiah W.
What company does Isaiah W. work for?
Isaiah W. works for Maine Center For Entrepreneurs
What is Isaiah W.'s role at the current company?
Isaiah W.'s current role is Founder.
What is Isaiah W.'s email address?
Isaiah W.'s email address is iw****@****ood.com
What is Isaiah W.'s direct phone number?
Isaiah W.'s direct phone number is +161786*****
What schools did Isaiah W. attend?
Isaiah W. attended University Of Maine.
What are some of Isaiah W.'s interests?
Isaiah W. has interest in Business Methodologies, Teaching, Kayaking, Writing, Backpacking, Skiing, Drumming, Education, Cycling, New Technologies.
What skills is Isaiah W. known for?
Isaiah W. has skills like Store Management, Merchandising, Visual Merchandising, Retail, Loss Prevention, Inventory Management, Retail Sales, Store Operations, Inventory Control, Customer Service, Sales Management, Forecasting.
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