Worked with usability and design efforts for 5 squads, working on Request Management flows, integrations, and continuous product improvement, focusing on HR, Customer Success, and Finance verticals.Collaborated with the UX Research department on Pipefy's Discovery of Personas, understanding complex Agent-related flows, and mapping user journeysEnsured adherence to established usability standards from the Design System across the entire product, even asynchronously.Created and presented design documentation, including user flows, responsive and mobile-first wireframes, and interactive prototypes using tools such as Figma, Miro, FullStory, and Usertesting.Collaborated with product management, engineering, and business stakeholders to identify project requirements and measure impact through Mixpanel.Oriented the implementation of designs from concept to code, applying HCI principles and guidelines throughout the development process.Developed sitemaps, usage flowcharts, and navigation architecture to enhance user experience.Followed WCAG accessibility standards and implemented custom keyboard controls for improved accessibility.Conducted benchmark research to understand competitors and set goals for the product.Utilized moderated and unmoderated usability testing, desk research, and qualitative and quantitative approaches to guide product improvements within key customer journeys and Jobs to be Done.Planned, estimated, and delivered research insights to the UX Research team in continuous delivery research, frequently engaging with customers to gain valuable insights into user behavior.Partnered with Support, Customer Success, and Customer Education teams to create user journeys.Organized workshops for cross-functional employees to foster engagement, collaboration, and brainstorming.Managed workload using Pipefy, Notion/Google Drive for documentation.Maintained open team communication and synchronized goals using Slack, Zoom, and Gather (Town) tools.

Responsible for the Design department of the startup PEG Accounts - a B2B SaaS hospital financial management company, working with Mic, Sketch and later Figma to develop new flows for continuous product improvement and Design System development for this and other products of the company.Responsibilities:- Creating agnostic Design System components for use in more than one company product - Design Sprint process with stakeholders for MVPs of the company's smaller productsCreation of sitemaps, usage flowcharts and navigation architecture- Benchmark elaboration- Managing, screening and applying moderate usability tests via Zoom for continuous product improvement- Accompanying the development team during the design and development process in the same sprint - Participation and collaboration in scrum rituals for process agility throughout the sprint- Focus on responsive desktop design

Work as an interface designer at Flow: a UX/UI Design agency. Responsible for mobile and responsive desktop design in several projects, including websites, financial investment platforms, ERPs, SaaS for grain export and mobile app.Responsibilities:- Generation of low fidelity (paper), medium and high fidelity wireframes using Sketch, and prototyping using Invision- Creation of sitemaps, usage flowcharts and navigation architecture- Benchmark elaboration- Elaboration of protopersonas according to market research- Generation of Design Systems and Styleguides for mobile and desktop - Asynchronous communication and export of components to third-party development team via Zepplin- Communication, presentation (recorded video and in videoconference) and negotiation with stakeholders and third parties for each project- Creation of complementary materials such as social media and instructional design (e-book) via Adobe creative suite- Deliverables at various stages of product maturity - from MVPs to scale-up processes

Founding member of Picuá Design - Junior Design Company of the Federal Uiversity of Uberlândia.A company run by students and supervised by faculty tutors in order to enable quality work to organizations and lower income population and provide market experience to beginner bachelors.

Director Of Quality Improvement of the Junior Design Company of the Federal University of Uberlândia.Among the activities performed are: participation in the creation process of the company's products, assistance in administrative and document management, and management of part of the final delivery of the products.

UX Design process in a startup from the CIAEM core (UFU incubator) for app to wireframes of medium fidelity.- Elaboration of personas;- Creation of prototypes of low (paper) and medium fidelity (digital);- Creation of information architecture;- Production of visual identity, stationery and iconography.Main software used: Illustrator, Photoshop, Invision