Web Data And Marketing Analytics Intern
Current➼ Diligently oversaw the operation and maintenance of web data tracking tools, conducted testing of trackers and proficiently identified anomalies in the collected data. ➼ Engaged in comprehensive analysis by creating and optimizing datasets to pinpoint the intricacies of anomalies, and reviewing code to identify the root causes of these anomalies. ➼Contacting third party company to help resolve issues with code. Once the fix suggested by the company had been tested, the code was deployed in the Marketing Built. ➼ Presented the detailed explanation of the anomaly and its fix to the broader marketing team, which included individuals without expertise in programming and data analysis. ➼ Created documentation to simplify Attribution Models for non-technical team members through easy-to-understand documentation. ➼ Created user friendly documentation on Marketing Processing Rules in Adobe Analytics, facilitating comprehension of UTM tags and data parameters. ➼ Utilized Python’s Selenium to automate form filling on multiple website pages, streamlining testing processes at Insight. ➼ Designed visually engaging and user-friendly dashboards tailored for non-experts. These dashboards allowed them to review dimensions, metrics affecting Search Engine Optimization, and other key performance indicators (KPI). These dashboards also provided insights into indicators like revenue, order placements, form submissions, and more. ➼ Managed the ticketing process through JIRA, issuing tickets to third-party stakeholders. Conducted thorough testing of their code to assess its functionality and identified any issues. Maintained clear and efficient communication with the third-party, engaging in back-and-forth discussions to ensure timely resolution of the tickets.
