Senior Marketing Manager
Irvine
Increased lead volume by 1275% within the first five months of employment (from 860 leads/month to over 11,000 leads/month) through paid search and social media advertisingPlanned, strategized and executed digital marketing channels, such as Facebook Ads, LinkedIn Ads, Twitter Ads, Quantcast, YieldMo, AdRoll.Doubled and tripled the conversion rates by optimizing ad copy, ad creative, and landing pagesPartnered with media planning and buying agencies to launch radio ads in multiple… Show more Increased lead volume by 1275% within the first five months of employment (from 860 leads/month to over 11,000 leads/month) through paid search and social media advertisingPlanned, strategized and executed digital marketing channels, such as Facebook Ads, LinkedIn Ads, Twitter Ads, Quantcast, YieldMo, AdRoll.Doubled and tripled the conversion rates by optimizing ad copy, ad creative, and landing pagesPartnered with media planning and buying agencies to launch radio ads in multiple markets across the nation, then A/B test radio spots to increase lead volume and decrease cost per callDesigned, created, and launched WordPress site for HomeUnionLending.comCollaborate on an ongoing basis with engineering, product and design teams to successfully launch new website for HomeUnion.comPartnered with third party agency to profile existing customer through a summary analysis of household income, discretionary spend and other data to develop a highly sophisticated statistical model for targeting new customers via direct mail. Show less