Ishika Agarwal Email & Phone Number

Drove growth by onboarding restaurant partners, expanding Swiggy's network.Identified leads, pitched, negotiated and streamlined onboarding processes for enhanced efficiency and partner integration.

My role entailed to work on brands like @JWMarriott Radisson Goregaon, Meetha by Radisson and Sofitel BKC• Assisting on Shoots: Planning and organizing the shoot and give creative inputs to ensure the output of the video. • Client servicing – Communication with the clients to understand briefs and translate them into strategy and social media. • Social Media marketing- Strategy for various pages for brands, social media analytics, coordinating with the designers and… Show more My role entailed to work on brands like @JWMarriott Radisson Goregaon, Meetha by Radisson and Sofitel BKC• Assisting on Shoots: Planning and organizing the shoot and give creative inputs to ensure the output of the video. • Client servicing – Communication with the clients to understand briefs and translate them into strategy and social media. • Social Media marketing- Strategy for various pages for brands, social media analytics, coordinating with the designers and research.• Copywriting- To write copies for social media, billboards, flyers and scripts for video. Show less

Content Strategy1) Designing campaigns and creative challenges to drive organic participation.Responsible for developing and executing content strategies that drive user engagement, increase platform, visibility, and ensure an exceptional user experience.2) Collaborate with content creators and Zee network artist to source, and develop high-quality, engaging, and diverse content for the platform.3)Define content guidelines, best practices, and editorial standards to maintain… Show more Content Strategy1) Designing campaigns and creative challenges to drive organic participation.Responsible for developing and executing content strategies that drive user engagement, increase platform, visibility, and ensure an exceptional user experience.2) Collaborate with content creators and Zee network artist to source, and develop high-quality, engaging, and diverse content for the platform.3)Define content guidelines, best practices, and editorial standards to maintain consistency, quality, and brand voice across all content.4)Analyze content performance metrics, user feedback, and market insights to identify areas for improvement and optimize content strategies accordingly.5) Collaborate with marketing teams to create and execute promotional strategies that drive user acquisition, retention,and platform growth.Video Production1)Work with the production and design teams to ensure seamless integration of content strategies in the short videos.2)Work with production team to create BTS content from Zee5 Premium accounts, ZEE TV and Zee Punjabi.3)Assess, upload, and strategize concepts for the videos.Social Media1) Create and execute social media strategies for different campaigns on all social media platforms.2) Write and edit compelling and engaging content for social media posts.3) Collaborate with content creators to promote new campaigns on the application.Notifications1) Wrote, strategized and uploaded notifications on the app.2) To drive views, video engagements and conversions on Hipi via notifications. Show less

BigBrainco- An infotainment YouTube channel with over 80 thousand followers. It’s an amalgamation of different creators with knowledge and expertise coming together and working on helping people up skill in lifeScriptwriting• Wrote and edited engaging, research rich and grammatically clean content • Worked with the established creators to give feedback and help execute the scripts.• Effectively worked with my team in writing their scripts according to the consume… Show more BigBrainco- An infotainment YouTube channel with over 80 thousand followers. It’s an amalgamation of different creators with knowledge and expertise coming together and working on helping people up skill in lifeScriptwriting• Wrote and edited engaging, research rich and grammatically clean content • Worked with the established creators to give feedback and help execute the scripts.• Effectively worked with my team in writing their scripts according to the consume feedback, current market trends, SEO and user experience.• Master the company’s branding and voice and how it translates into current market trends, SEO and user experience.Content Strategy• Developed and implemented successful content plan which made the followers• grow to 80K in just 3 months on YouTube.• Researched, curated and ideated for new topics every week using the Vidiq tool.• Worked closely with the edit and analytics team to increase the video production and reach of the video.• Provided insightful progress about the scripts, discussed branding and promotional strategies well as interacted with internal teams to seek creative ideas and provide inputs.YouTube/ Website Metadata• Wrote metadata and for the YouTube video according to SEO.• Uploaded metadata, articles and relevant media information on the official websiteof BigBrainco. Show less

Mumbai Area, India

• Assisted in the online promotion campaign for the movie, ‘Street Dancer 3D’• Wrote articles for Mirchi Play on current affairs, pop culture, TV shows and music• Content syndication for Flipkart Video, Hungama, Watcho and MX Player• Management for Mirchi Music Awards by setting up nomination list, voting polls, videos and tracking the numbers

Master Of Business Administration - Mba, Digital Communication And Media/Multimedia

Bachelor'S In Mass Media, Digital Communication And Media/Multimedia, 9.8

Activities and Societies: Attended a digital marketing course taught by professionals. Part of the HR College magazine and Student Council

Junior College, Arts

Activities and Societies: Worked in the college magazine editorial team. Part of rotract club and volunteered in the fest

A+

Activities and Societies: Participated in interschool events and fests Passed elementary and intermediate drawing examinations