- Led the development and implementation of the brand strategy, resulting in an increase in brand awareness and increase in sales by 28%. - Managed cross-functional teams to execute marketing campaigns, product launches, and promotional events which helped in overall sales. - Identified and secured strategic partnerships with top companies and retailers, leading to an increase in business.- Negotiated and closed high-value contracts, increasing company revenue. Established and nurtured relationships with keystakeholders and partners to enhance business development efforts.

- Directly leading a 5 member executive board and 120+ members in a multi-heirachy setting to achieve short and long-term goals.- Leading, managing and representing the 37+ year old branch of AIESEC located in Kolkata.- Managing various department heads under Operation & Sales, Marketing, HR, Finance, Business Development and Corporate Sector.

- End responsible for B2B, B2C and branding activities for the local branch.- Led and trained 27 marketing members during the year.- Organised initiatives and events that promoted AIESEC’s programs and mission.- Conducted market research to inform product development and marketing strategies.- Analysed campaign performance data to optimize future marketing efforts.- Lead Generation and Sales

- End responsible for a membership of 200 people in the organisation.- Responsible for membership recruitment, education, training, productivity and engagement.- Led and trained 2 teams of 15 team leaders to achieve operational and personal development goals - Driving 2 recruitment drives to recruit 100 members in the organisation in each semester.

- End responsible along with 2 head coordinators for executing Youth Speak Forum at The Heritage Group of Institutions. Led a team of 25 team members, ensuring smooth event execution and exceptional delegate service and partner satisfaction. Developed and implemented comprehensive marketing strategies, including social media, email marketing, and digital partnerships to increase ticket sales. Conducted post-event analysis to assess success and identify areas for improvement, driving continuous growth and efficiency. Fostered strong relationships with clients and stakeholders, enhancing brand reputation and loyalty.

- Responsible for sales and customer experience of event organised by the Public Relation Society of India- Brandedge 2.0- Leading a team of 7 individuals to conduct sales to achieve overall targets.

Tracked, analyzed, and documented local office performances to boost marketing operations of AIESEC in India as a whole and for better and stable implementation of SOPs. Consulted & Mentored local entities in 5 cities on lead generation, event marketing, operations stabilisation, exchanges, corporate reach, team training, etc.

Managed AIESEC in India's social media accounts on platforms including Instagram and LinkedIn. Created engaging content, including videos, and infographics, to highlight youth leadership development through AIESEC and exchange participant experiences and program benefits. Analysed social media metrics and adjusted strategies to optimize engagement and conversion rates.

- Responsible for the marketing and execution for 1 B2C & 1 B2B event.