Ishika Gupta Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Leading partnerships at Disney's Star Sports Lab, driving R&D by integrating emerging tech solutions into sports broadcasting. Currently building a sports incubator and hackathon program that fosters collaboration between the VC community, academia, and innovators.

Mumbai, Maharashtra, India

Led business development, partnerships, marketing, and GTM strategy for India's biggest telco's AR/VR ecosystem. Implemented solutions for Reliance's 5G, retail, and sports businesses. Career Highlights• Metaverse Pioneer: Led the JioGlass Partner Ecosystem from 0 to 5,000+ partners, publishing 200+ Metaverse experiences, becoming India's largest and the world's third-largest Metaverse creator partner community.• Team Builder: Built and mentored a diverse team of project managers and software engineers to launch JioVerse, India’s first Metaverse Appstore, achieving a Leadership Net Promoter Score (NPS) of 9.2/10.• Growth Catalyst: Led a cross-functional "Growth Squad" team conducting qualitative and quantitative research to enhance customer trials, boosting daily usage, active users, and NPS significantly within six months.• Education Advocate: Served as an Advisory Council member for the Jio Institute Journalism Program, delivering masterclasses on XR app development.• Luxury Retail Metaverse: Spearheaded India's largest luxury retail Metaverse, integrating 35+ Reliance Retail brands and generating 300,000+ unique impressions.Impactful Initiatives• Consumer Launch Expertise: Orchestrated the national launch of JioTrue5G and JioGlass at India Mobile Congress 2022, demonstrating XR use cases to global leaders and policymakers.• Investor Relations: Managed investor relations, presenting AR/VR research, apps, and product improvements to Reliance's Board and Jio Investors.• Partner Program Pioneer: Launched the JioGlass Verified Partner Program, onboarding 30+ top AR/VR companies, reducing content development timelines by 12 months.• Influencer Marketing Pro: Directed the JioDive launch influencer campaign, driving 4.5M views with a 45% unique page views to order clicks ratio at INR 1.03 cost per view.• Content Acquisition Expert: Negotiated 100+ 360 VR videos at a 70% discount.

Mumbai, Maharashtra, India

Built the JioGlass XR Appstore covering Gaming, Entertainment, Learning, Health and Wellness, and Productivity apps by partnering with global developers and content creators.

Mumbai, Maharashtra, India

I help developers get access to the right resources so they can build meaningful and transformative AR VR applications for the next billion Internet users.

New Delhi Area, India

I strategized content for Ascend, an HBR product designed to offer practical guidance to young professionals. I took the lead in planning and executing the publication's Instagram launch, where I oversaw content creation. Additionally, I worked closely with market leaders and industry experts to commission insightful stories that helped them elevate their career. Collaboration was key in my role, as I teamed up with the growth and marketing department to foster a thriving community centered around career advice tailored to young managers. These experiences honed my skills in content strategy, project management, and community building, further fueling my passion for helping individuals advance in their careers.

Singapore

As the APAC Social Media Lead, I specialized in audience engagement and content creation. I strategically built social media communities, amassing over 1 million followers, and produced digital videos on topics like North Korean entrepreneurship and Southeast Asian tech initiatives, generating a total engagement of 10 million. I led the Asia production of "Life Hacks Live," with notable guests like DBS Bank CEO and Gary Vaynerchuk, consistently achieving over 1 million views per video. Additionally, I efficiently managed resources for key regional tech and entrepreneurship events like Money 2020, the Singapore Summit and the historic Trump-Kim Summit, enhancing CNBC International's reputation in the Asia-Pacific region.

New York, New York

Researched, planned and produced digital video projects covering politics, technology and immigration during the 2016 U.S. presidential election. Total engagement exceeded 2 million.Enterprise Projects: • NYC's Bengali speakers vote for the first time in the general election (https://www.facebook.com/watch/?v=360906850920135)• Japanese-Americans Imprisoned For Ethnicity Speak Out In Defense Of Muslims (https://bit.ly/3PEuOqa)• What The Polls Do To Us (https://www.facebook.com/watch/?v=10154174987716130)• This Artist Is Encouraging Strangers To Exchange Info Offline (https://www.facebook.com/watch/?v=10154189648901130)

New Delhi Area, India

Researched and covered green technology initiatives across the country for the business edition of India’s third-largest national daily with a readership of more than 5.2 million.

New Delhi

At DU Beat, India's largest student media organization, I led the sales and partnerships efforts, overseeing a team of 13 executives and generating Rs 1 million in revenue through 21 key partnerships. My responsibilities extended to managing partnerships, distribution, digital growth, brand marketing, and facilitating continuous expansion. This multifaceted approach was instrumental in advancing DU Beat's business landscape and reinforcing its position as a prominent student media organization in India.

New Delhi Area, India

I conducted comprehensive research into India's broadcast digitization industry, allowing me to gain valuable insights into the market landscape. I also analyzed the brand positioning of DishTV, one of Asia's leading DTH service providers. Moreover, I played a pivotal role in the creative process by preparing detailed creative briefs to ensure the timely production of the brand's advertising collateral. These experiences deepened my understanding of client servicing and brand strategy within the dynamic advertising industry.

Delhi

During my college days, I ventured into entrepreneurship with a consulting start-up specializing in social media marketing, focusing on delivering creative solutions to events within Delhi University. We provided consulting services to college societies, where we devised effective communication and publicity strategies for their events, with a strong emphasis on SMO through Facebook and Twitter. We successfully managed prominent clients such as Medina, the theatre festival of Hindu College, Ecophoria, the Annual Economics Festival of Kamala Nehru College, EDZY Power Talks, the fashion brand PinkOrange, and Stycue, a web portal catering to spas. This experience allowed me to apply my skills and creativity to real-world marketing challenges within the academic community.

Noida Area, India

During the historic 2013 Delhi Legislative Elections, I played a pivotal role in managing the assignment and production desk, ensuring smooth coordination among show guests, reporters, and videographers. I had the privilege of assisting senior journalists in conducting interviews with notable figures like Dr Harsh Vardhan, former Union Health Minister of India, and Arvind Kejriwal, former Chief Minister of Delhi. Additionally, I conducted vox-pop interviews, providing valuable insights into public sentiment. This experience was not only professionally enriching but also allowed me to contribute significantly to the channel's extensive coverage of this historic political event.

Okhla

I coordinated with the production team, ensuring the daily upkeep of the channel's website and Facebook page. My responsibilities extended to overseeing online feature sections, widgets, and photo galleries, all while meeting tight deadlines using publishing software like Core FTP and DTS. I actively monitored trending news stories from sources like IANS, PTI, Reuters, AP, and Forbes, and leveraged this information to produce engaging content spanning lifestyle, fashion, travel, and wellness. This experience honed my skills in digital media management, content production, and timely news updates within a fast-paced news environment.

New Delhi Area, India

Over my three-year journey with The Hindu, I evolved from an intern working closely with the Associate Editor to a proficient freelance journalist, contributing significantly to the publication. I broke the front-page story of the impending closure of India's premier sign language institute, penned numerous impactful features for The Hindu's Delhi edition's Periscope page, and reported firsthand from the ground during a significant protest sparked by the tragic rape incident on December 16, 2012, in New Delhi. I also delved into the realm of social media entrepreneurship, showcasing my versatility as a journalist. This tenure enriched my skills and provided a platform to address critical issues and stories that matter to society.

Master Of Science, Video Journalism

Activities and Societies: Premila & C.S. Narasimhan Scholarship Jean Marie Olive Scholarship Launched the school's first academic 360 VR.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: Vice-President - Career Development Placement Cell (2014-15) All India Rank 12 in University of Delhi, Mass.

Commerce, Business/Commerce, General

Activities and Societies: Captain - House of Jamuna (2011-12) Cultural Secretary - House of Jamuna (2010-11)