Completed several freelance projects in UI/UX design and information structure:• Produced wire-frames, HTML and CSS code that contributed to user-centered design (UCD) efforts for dozens of Web pages;• Partnered with Web developers to translate information architecture, navigation and processflows into beautiful and easy to use solutions;• Completed user research to identify opportunities for improving User flow and User interaction. Efforts drove the following enhancements: • Replacement of vague objectives with clear calls to action, increased user sales pipeline by 15% and donor base by 20%; • Improvement of core Web site functionality by fixing broken links and scripting errors, which lowered user page-abandonment rate by 35%; • Creation of more intuitive site navigation by eliminating misleading labels and unnecessary clicks;• Usability testing for product page in preparation for Web site re-design. Testing, prototyping and recruiting test users;• Helped improve information architecture of local radio station Web site by assisting with card sorting, affinity diagramming and search log analysis, UI design.