Long before I became an adman, I was a gamer.In 2021, after a decade in big and small traditional agencies, I joined the global hub of DDB’s gaming and esports division, FTW, as the Creative Director. Finally, I got a chance to merge two of my great passions – gaming & advertising. I shaped player-centric campaigns for some of the world’s biggest endemic and non-endemic brands, and my work for Kaufland won one of the first Entertainment Lions for Gaming at the Cannes Festival in history.But before playing video games, I played with LEGO® bricks.Play has always been at the heart of everything I do, whether I realised it or not. And so it led me back to the very roots – the LEGO Group’s in-house agency, OLA, where I continue to explore possibilities of play as a Creative Director – G.A.M.E. (Gaming And Mataverse Experiences).