Isuru Dharmaratne Email & Phone Number

Western Australia, Australia

Sri Lanka

-Developing and implementing marketing strategy for existing and new products in Deposits,Savings and Leasing portfolios.- Maintain positive relationships with advertising agencies, media companies and other suppliers whilst ensuring effective cost negotiations- Ensure visibility and brand presence in 31 Branches Island-wide- Evaluate all branches and ensure all point of sales materials and all external and internal communication materials are in order- Coordinate with product heads and develop marketing communication strategies for lendingand deposit products and streamline sales teams to drive volume.- On time delivery of external and internal branding for new branches - In-charge of branch openings while liaising with other internal departments, top management and external suppliers - Coordinate with product heads and develop marketing communication strategies for lending and deposit products and streamline sales teams to drive volume - Annual Report (2015/ 2016): Supplier selection through effective negotiations and on time completion of Annual Report whilst liaising with top management and internal departments- In-charge of two corporate events: (1) AGM Sinhala Welanda Sangamaya in Kurunegala (attended by the Chairman of Softlogic Group) (2) Softlogic Finance Galle Branch 7th year Anniversary & Premier Customer Appreciation (Jetwing Lighthouse)-Running internal campaigns to motivate staff to achieve the volumes & Recommending goodcampaigns, events, digital and PR-Manage Social media presence and direct activity to improve reputation and recognition of thecompany also updating and managing the corporate website.Working closely with the sales team to drive volume and high margin products in Deposits,Savings and Leasing portfolios.- Initiated the Corporate Calendar in cooperation with an internal photography competition for the year 2016 & 2017

Sri Lanka

- Maintained the marketing budgets and coordinate with the agency, suppliers and the Finance department to deliver payments on time - Managed the social media presence and direct activity to improve reputation, recognition of the company and updating the corporate website - Coordinate with the PR agency to put in place continuous action plans with ongoing activities and maintain corporate presence on media- Maintained agreements and rate cards with outdoor 3rd parties such as standalone hoarding, bus halts etc

Sri Lanka

- Responsible to manage and liaise with media agency (Group M, Mindshare and ESP), Digital Media, Outdoor communications for all the Brands of Unilever Sri Lanka- Mastered the systems of Ariba, Opslight and SAP- Initiated to build a Hoarding Tracker and Activation/Event Calendar

Sri Lanka

- In-charge of key brand categories for food, beverages and hair care categories- Managed payments for Activation agencies, creative agencies and other third party suppliers- Assist relevant Brand Managers to complete projects while coordinating and liaising with internal departments, creative agencies, media agencies and other third party suppliers

Ordinary Level & Advanced Level, Business/Commerce, General

Activities and Societies: - Treasurer Media Unit of Royal College (MURC) (2008/2009) - Organized an inter-school competition MURC (2008).

Bachelor'S Degree, Business Management, Marketing & Human Resource Management

Activities and Societies: - Student Union President - House Captain - Dissertation: The Impact of Celebrity Endorsement on Effectiveness.

Education record