• Created and managed paid advertising campaigns, tracked key metrics such as engagement rate, conversion rate, and ROI to evaluate the success of each campaign and made adjustments decisions as necessary.• Maintained databases and executed bulk SMS campaigns and email marketing campaigns.• Collaborated with the marketing manager and the team to create and deliver engaging and relevant content for the website and social media platforms, using SEO best practices and keyword research.• Assisted in organizing and managing regional student enrollment programs, career guidance programs and awareness sessions in several schools and regions of the country.• Conducted market research and competitor analysis in the higher education sector to identify weaknesses, new target audiences, market trends, and opportunities for growth and innovation in the digital space.• Created and supervised a group of student ambassadors to represent the university in digital platforms and to closely engage with prospective students by suddenly giving responses to their inquiries and concerns.• Represented the university with the team in several education exhibitions such as Future Minds, EDEX Expo.• Organized and managed webinars, virtual open day events and online awareness sessions aimed at promoting the university and its programs to a wider audience to increase the visibility and brand reputation.• Collaborated with the advertising agency in content creation and worked with other several marketing firms to circulate EDM campaigns and SMS campaigns to a wider audience.• Managed the budget, allocating funds to different marketing channels, monitoring expenditure, and making adjustments as necessary to ensure the most effective use of resources.