I am a UX designer with a combined 2 years of experience in user experience design and product design. I have helped companies transform their web and mobile applications to increase conversion rates by over 10%.Some examples include:• As a virtual mentor for University of Auckland graduate and postgraduate IT students, I worked with two teams of students to mentor them through a real-life project with 'Danone', a global leader in food and drinks; Guided the teams on user experience design principles for their designs and prototype, achieving retention rates of over 10% and improved task success rate by 5%.• As an associate engineer UX at Virtusa, I worked with a multi-disciplinary team to improve an internal dashboard for a British telecommunications company; this project resulted in an enhanced dashboard design with better navigation, increased conversion rates by 10% by carrying out A/B testing and iterative design process.• As a UX designer for a volunteer team project at Eastern Institute of Technology, I worked with a team of 5 to create a new mobile experience for 'Kaipatiki Project', a non-profit organization in Auckland; this project resulted in a new mobile app design with user-friendly navigation, event registration and information about workshops; through A/B testing, we were able to improve conversion rates by over 5%. I get excited about opportunities where I get to craft new user experiences for start-ups tech companies that in turn lead to big growth projects.I love connecting with new people, you can reach me at isuruar@gmail.com
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