Senior Manager - National Accounts
Current*Responsible for the development and implementation of annual customer plans for designated National Account Customers.*Improving performance for Bira 91 brands through execution of priority sales drivers, turning data into insights, and then into customer/guest centric ideas that drive new points of distribution and permanent menu share growth.*Coordinate with divisional Activation teams to use local assets, allocations of local POSMs, visiting distillery personnel, and to participate in division-led initiatives.*Work with Category Development Team to leverage bespoke research with prioritized customers.*Work closely with Marketing to align with customer initiatives and develop agency briefs.*Work with Brand Marketing teams to ensure that our programming ideas adhere to brand essence and demographic targets.*Work with culinary teams to ensure that our programs complement food offerings.*Support training department needs through advocacy team and ad-hoc requests.*Coordinate with state liquor stores in control states to address supply needs.*Handle an assigned A&P budget in finance for settlement & closure of clients claims, adhering to company deadlines and processes, maintaining compliance.