I am responsible for the comprehensive oversight of strategic planning, research, development, and management of content (traditional, online, social media) for our clients, ensuring alignment with their core values. My role extends to executing both micro and mega-level campaigns in English, and regional languages for government and private clients. I create content that enhances SEO rankings, boosts website traffic, amplifies engagement metrics, drives client acquisition, nurtures trust, and fortifies brand loyalty while maintaining a positive media presence. My daily tasks include creating content in line with client objectives and overseeing traditional PR press releases and coordinating events.

Responsible for every word in the company website, profile, news letters, employee accounts, and the websites and applications developed or managed by the company.

I served as a reporter in the editorial department, specializing in daily news coverage from Tamil Nadu. My primary responsibilities included gathering and disseminating news content. I was specifically tasked with reporting on political developments and urban life within Chennai.Building and sustaining relationships with key stakeholders, including journalists, PR agencies, and members of the Malayali and Tamil communities in Chennai and neighboring districts, were essential aspects of my role. I had the privilege of reporting on significant political and socio-political events that unfolded in Tamil Nadu during the period spanning 2016 to 2021.

• Generate new ideas and contribute for the features.• Assist the Editor in chief by appraising the factual truth and suggesting crucial changes or editing in the news and feature items.• Deal with all kinds of editorial works.• Prepare the language and images, through condensation, organization, and modifications.• Correct the spelling and grammatical mistakes.• Select the layout and feature items for the magazine.• Collect the content for the publication.• Peruse all the editorial works regularly to keep in touch with all the happenings in the world.• Develop new conceptual designs.

I managed media relations for the highly esteemed Indian film festival, the International Film Festival of Kerala (IFFK), which spans a week and draws participation from filmmakers and actors worldwide. My responsibilities included overseeing content creation, posters, press releases, social media campaign management, website bookings, and more. Additionally, I was tasked with curating content for the daily bulletin newspaper and coordinating visual, print, radio and social media interviews with international guests, including filmmakers and actors, from various countries.