Irina Tolstova Email & Phone Number

Slough, Gb

Joined as a senior programme manager at MSc Management programmes Suite as a maternity cover. Overlooking 5 programmes with 750 full-time and online students: MSc Management, MSc International Management, Economics and Strategy for Business, Strategic Marketing and Strategic Marketing Online. Managing a team of 7, with 5 direct reports. Playing a key role in fostering a supportive and engaging learning environment for students.Key responsibilities:Communication and Relationship… Show more Joined as a senior programme manager at MSc Management programmes Suite as a maternity cover. Overlooking 5 programmes with 750 full-time and online students: MSc Management, MSc International Management, Economics and Strategy for Business, Strategic Marketing and Strategic Marketing Online. Managing a team of 7, with 5 direct reports. Playing a key role in fostering a supportive and engaging learning environment for students.Key responsibilities:Communication and Relationship Management: Engaged in effective communication with students and, overseeing relationships with SSC leaders. Maintained regular interactions to ensure smooth coordination and address any student concerns or needs.Student Experience Enhancement: Developed and executed initiatives to enhance student experience, organising extracurricular activities, team-building events, social gatherings and on-campus weeks. Collaborated with academic directors, faculty, guest lecturers, and professional services staff (marketing, admissions, career services, library, student life, alumni relations, and pastoral care) to provide comprehensive support to students.Financial Oversight: Managed overall budgeting for the Management Suite, ensuring optimal allocation of resources to meet programme requirements and student needs. Monitored expenses and maintained financial accountability.Process Development: Established and refined processes and procedures to support students, such as implementing an effective Mitigating Circumstances process. Regularly updated programme handbooks to ensure accuracy and relevance.Committee Leadership: Chaired the Induction Committee, leading the planning of September Induction week for over 2000 students across Business School.Team Management: Successfully managed a team of seven individuals, including five direct reports. Focused on improving team performance, fostering positive dynamics, and promoting professional growth within the team Show less

Quacquarelli Symonds is the world's largest international higher education network, connecting universities, business schools and students. Promoted to Regional Marketing Director following exceptional results in prior role of Marketing Regional Head, CEE & Central Asia covering Russia, Ukraine, Kazakhstan, Greece, Poland, Romania, Bulgaria, Georgia. Subsequently appointed Regional Marketing Director - EMEA in Sep 2020, leading a team of 6 direct reports and coordinating external PPC agency… Show more Quacquarelli Symonds is the world's largest international higher education network, connecting universities, business schools and students. Promoted to Regional Marketing Director following exceptional results in prior role of Marketing Regional Head, CEE & Central Asia covering Russia, Ukraine, Kazakhstan, Greece, Poland, Romania, Bulgaria, Georgia. Subsequently appointed Regional Marketing Director - EMEA in Sep 2020, leading a team of 6 direct reports and coordinating external PPC agency in delivery of marketing campaigns for student recruitment events and digital products across Europe, ME and Africa. In charge of a £ 900K pa marketing budget. Accountable for cultivating and managing partnerships with +120 higher education business partners and media houses in 32 countries. Required to input into sales planning and product development. • Producing +30,000 viable leads annually from QS digital assets by coordinating with the acquisition team and executing multiple regional marketing campaigns. • Attracting +70,000 candidates annually to +94 international student recruitment events across Europe, Africa and ME - 32 countries; maximising the impact of each event through data driven thinking & execution of omni channel marketing campaigns. • Delivering and evidencing ROI to clients by developing and creating cutting edge strategies for paid social, content, email and implementing SEO strategies on product landing pages developed by the global online team. • Making the goals of clients a reality by analysing the competitive landscape and consumer trends, with insight used to formulate high impact product marketing strategies for masters and MBA events. • Embedding a team culture of high performance, innovation, and trust, with streamlined processes and a productive, positive environment. Show less

London, England, United Kingdom

Awarded additional accountability, including oversight of 3 x direct reports, 1 x indirect reports (remote) and a £ 80k marketing budget. Managed the team’s workflow and budgets for all digital and traditional media buys. Hired, trained, mentored and developed junior members of the marketing team. • Delivered +25,000 candidate registrations annually across +20 events in Eastern Europe and Central Asia from high-quality multi-channel marketing campaigns and initiatives. •… Show more Awarded additional accountability, including oversight of 3 x direct reports, 1 x indirect reports (remote) and a £ 80k marketing budget. Managed the team’s workflow and budgets for all digital and traditional media buys. Hired, trained, mentored and developed junior members of the marketing team. • Delivered +25,000 candidate registrations annually across +20 events in Eastern Europe and Central Asia from high-quality multi-channel marketing campaigns and initiatives. • Attracted +10,000 attendees annual across multiple events as a result of a highly effective email (Hubspot Automation, workflow implementation), social, content and conversion strategy. • Key enabler of planned 15% growth; analysed marketing performance of past campaigns to inform overall budget allocation and identify optimum activities. • Achieved strong retention and renewal rates across a portfolio of +45 annual partnership contracts with media houses and across 7 countries. • Championed the voice of the customer during the product development process; travelled to events around the world to gather insight into client and customer experience. Show less

London, United Kingdom

Fronted a team of 1 x direct report. Collaborated with designers and editorial team to craft impactful campaigns that connected with the target audience. Designed and approved marketing creatives and content for all online and offline campaigns (landing pages, telemarketing, social, PPC, search, email, print, radio, OOH and more). • Generated +6,000 registration leads across 6 events in Russia, with a leading role in high-impact marketing campaigns. • Maximised the value generated… Show more Fronted a team of 1 x direct report. Collaborated with designers and editorial team to craft impactful campaigns that connected with the target audience. Designed and approved marketing creatives and content for all online and offline campaigns (landing pages, telemarketing, social, PPC, search, email, print, radio, OOH and more). • Generated +6,000 registration leads across 6 events in Russia, with a leading role in high-impact marketing campaigns. • Maximised the value generated by existing business while proactively pursuing growth opportunities as key driving force behind strategic partnership building and key account management. • Strongly positioned the organisation in the market by harnessing competitor research and local trends to inform marketing of products.• Maximised the ROI generated from events by analysing statistics on Google Analytics and creating custom post-event reports. Show less

Moscow, Russian Federation

•My role as an MBA suite manager focused on: 1.support of students recruitment and marketing activity; 2. ensuring effective course delivery, the quality of the teaching, and enhancing standards; 3. Internationalisation. •Presented at Open Days & educational fairs, led MBA interviews and supported the marketing team in achieving recruitment goals.•Developed DBA/MBA/EMBA/Executive education programmes (Part-time, Modular, Distance) from its vision to structure, content, selection of… Show more •My role as an MBA suite manager focused on: 1.support of students recruitment and marketing activity; 2. ensuring effective course delivery, the quality of the teaching, and enhancing standards; 3. Internationalisation. •Presented at Open Days & educational fairs, led MBA interviews and supported the marketing team in achieving recruitment goals.•Developed DBA/MBA/EMBA/Executive education programmes (Part-time, Modular, Distance) from its vision to structure, content, selection of the faculty.•Attracted business leaders from Coca-Cola, Medtronic, Lukoil, VTB24, Takeda Nycomed, Deutsche bank, Havi Logistics etc to become guest lectures. • Coordinated the development of an educational online platform for distance and blended learning programmes•Administered MBA Modular Programme: development of curriculum, timetable, learning materials, communications with students, faculty and staff. •Coordinated and led the accreditation process of AMBA and achieved accreditation for the maximum term of 5 years.•Advocated and supported participation of the university at QS Rankings.•Developed study tours abroad -residential week in foreign business schools including visits to local companies in Germany, and the UK.• Organised modules “Doing Business in Russia” for MBA students from US, Singapore and others. •Organised B2B events-round tables on business education trends in the Russian market (MBA and DBA programmes). •Recruited staff and built highly performance teams. • Budgeted long /short term programmes and projects. Show less

Moscow, Russian Federation

• Developed and executed Executive Education Programmes, MBA students exchange modules and guest modules in collaboration with European and US business schools: Durham BS (UK), Augsburg College (The USA), Wharton BS (the USA).• Ensured the quality of MBA programmes by meeting the requirements of international organisations such as AMBA, EFMD, EASE and others.• Organized alumni events with international MBA students from Wharton, INSEAD business schools and Durham Business School. •… Show more • Developed and executed Executive Education Programmes, MBA students exchange modules and guest modules in collaboration with European and US business schools: Durham BS (UK), Augsburg College (The USA), Wharton BS (the USA).• Ensured the quality of MBA programmes by meeting the requirements of international organisations such as AMBA, EFMD, EASE and others.• Organized alumni events with international MBA students from Wharton, INSEAD business schools and Durham Business School. • Organised and supported meetings of the Dean of the Business School with foreign partners and honourable guests: HRH Prince Michael of Kent, Sir Paul Judge –founder of Judge Business School,Cambridge.• Provided visa and travel support, organised business trips and received foreign delegations. Show less

Moscow, Russian Federation

Joined as an analyst for loans call center activity and a PA to the head of operational and debt collection departments (French expat). In 6 months was promoted and coordinated the debt recovery activity of 3 biggest debt collection agencies on the market. Improved efficiency, cost effectiveness and portfolio quality/performance and led a team of 3 analysts.•Allocated problem accounts and monitored their performance, signed agreements and executed cession deals.•Analysed and… Show more Joined as an analyst for loans call center activity and a PA to the head of operational and debt collection departments (French expat). In 6 months was promoted and coordinated the debt recovery activity of 3 biggest debt collection agencies on the market. Improved efficiency, cost effectiveness and portfolio quality/performance and led a team of 3 analysts.•Allocated problem accounts and monitored their performance, signed agreements and executed cession deals.•Analysed and consolidated reports on call center efficiency and made recommendations for improvements•Handled difficult customer's inquiries, complaints, and disputes especially in relation to canceled or written off accounts.• Coordinated with an attorney in the execution of judgment and monitored the solicitors’ performance on accounts sent for legal action. Show less

Moscow, Moscow City, Russia

English for Creative Indusries & Printing Arts

Master Of Arts (Ma), Management

Thesis on “Consumer Choice of a Business School in Russia based on Behavioural Perspective Model”

Specialist, Teaching Foreign Languages (English And French), Honour Certificate