Brian Shields Email & Phone Number

New York, Ny

• Partners include: Pricewaterhouse Coopers, Reddit, NYU Langone Cancer Center for Kids – Long Island, Take-Two Interactive, and WWE• Highlights include: - Write stories about how Pricewaterhouse Cooper’s global finance, tax, and compliance technology benefit B2B audiences. Copy is used for video scripts, websites, and social media. - Contributing script writer for YouTube’s Up Front ad sales partner event - Head scriptwriter for Reddit’s Reddit Live program from Super Bowl LVI, San Diego Comic-Con, and E3 broadcasts• Conceive and write original material for: streaming, video scripts, experiential, social media (Facebook, Instagram, twitter, LinkedIn), working with talent, web, mobile, ad, eCommerce, email, speeches, product tours, displays, style guides, and brand voice• Work with UI and UX designers on information architecture, wireframes, page flow, and copy• Collaborate with partners on editorial, brand strategy, content investment decisions, budgets, allocation of resources, project timelines, and KPI tracking• Lead cross-functional teams and establish best practices for content development and approval.

Brookville, Ny

• Digital Marketing Tools: Principles of digital marketing, with an emphasis on email marketing, SEO, mobile, branded content, e-commerce, and social media• Social Media Tools: Core components of social media, along with current and emerging networks, blogs, personal branding, crisis communications, real time marketing, public relations, and community management• Mentor students who are working on their senior thesis project, and serve as a panelist during their final presentations• Host class presentations and Q&A sessions for parents, prospective students, and guidance counselors at annual Open House

Certificate, Sports, Entertainment & Live Event Marketing

Business Administration, Business, Marketing

Activities and Societies: Worked full time to fund education, Marketing Club Member, SADD, Winthrop University Hospital Volunteer