Brian Shields Email & Phone Number

New York, NY

• Partners include: Pricewaterhouse Coopers, Reddit, NYU Langone Cancer Center for Kids – Long Island, Take-Two Interactive, and WWE
• Highlights include: - Write stories about how Pricewaterhouse Cooper’s global finance, tax, and compliance technology benefit B2B audiences. Copy is used for video scripts, websites, and social media. - Contributing.
• Conceive and write original material for: streaming, video scripts, experiential, social media (Facebook, Instagram, twitter, LinkedIn), working with talent, web, mobile, ad, eCommerce, email, speeches, product tours.
• Work with UI and UX designers on information architecture, wireframes, page flow, and copy
• Collaborate with partners on editorial, brand strategy, content investment decisions, budgets, allocation of resources, project timelines, and KPI tracking
• Lead cross-functional teams and establish best practices for content development and approval.

Brookville, NY

• Digital Marketing Tools: Principles of digital marketing, with an emphasis on email marketing, SEO, mobile, branded content, e-commerce, and social media
• Social Media Tools: Core components of social media, along with current and emerging networks, blogs, personal branding, crisis communications, real time marketing, public relations, and community management
• Mentor students who are working on their senior thesis project, and serve as a panelist during their final presentations
• Host class presentations and Q&A sessions for parents, prospective students, and guidance counselors at annual Open House

Certificate, Sports, Entertainment & Live Event Marketing

Business Administration, Business, Marketing

Activities and Societies: Worked full time to fund education, Marketing Club Member, SADD, Winthrop University Hospital Volunteer